New York area homeowners turning to "lawn painting"

NEW YORK Thu Jul 19, 2012 4:30pm EDT

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NEW YORK (Reuters) - Despite the summer's persistent heat waves, the grass really is greener in some neighborhoods in New York and New Jersey.

Homeowners with brown, dried-up lawns are turning to "lawn painting" to liven up their yards.

Business is booming, according to Joe Perazzo, who launched his lawn painting company in New York's most suburban borough of Staten Island a few years ago, inspired by the tinting process used to color professional athletic fields. Other companies have sprung up in the region and elsewhere in the country.

"We've had a lot more calls and jobs in the past few weeks," said Perazzo, who added that this season's heat has been particularly hard on lawns due to a lack of rain.

For about 15 cents a square foot ($1.61 a square meter), or $150 for 1,000 square feet ($161.40 for 100 square meters), Perazzo will spray a plant-based, non-toxic turf dye on lawns or even dried-up shrubs and trees.

The biodegradable spray can last up until next spring's new growth if grass is truly desiccated, he said.

For lawns with a bit of life left in them, the paint will last for "two to three mows," he said.

In such hot weather, with temperatures hovering near the triple digits, lawns are not growing very fast, he said.

Rich Pacailler of Howell, New Jersey, had his 1,500 square foot lawn sprayed this week.

"It gave me the green lawn I've been working for," he said. "I come home and see I've got the greenest lawn on the block."

He said it was very natural looking, "like new sod."

"It's not hampering the lawn, but really showcasing it and giving it that curb appeal," he said.

Perazzo said he can custom mix the lawn shade, "depending on how yellow or brown the turf is."

Someone recently suggested painting a lawn red, white and blue for the Fourth of July holiday, he said.

"I haven't gotten into blues and reds," he said. "But I've researched it, and it's a definite possibility."

(Editing by Ellen Wulfhorst and Cynthia Johnston; Desking by Cynthia Osterman)

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Comments (3)
Spiffy wrote:
Or you could also try a little water. I hear that combining it with sun really helps bring out the green.

Jul 19, 2012 6:19pm EDT  --  Report as abuse
JoePublic wrote:
So, for nearly DOUBLE the cost of my monthly water bill, including sewer and garbage pick-up, you can “fake it”?

If you spend that money watering your lawn, instead, you will not only have a healthy lawn, but a cooler house.

Jul 21, 2012 5:45pm EDT  --  Report as abuse
Danof1 wrote:
JoePublic is right. This is just a waste of money and time. Just water your own lawn.

People also are watering their lawns the wrong way. They do it during the day, when it’s hot and the water evaporates. Water your lawns in the late evening or at night. The water gets soaked up by the grass and the grass doesn’t get burned. Saves on the water bill later.

Jul 25, 2012 4:21pm EDT  --  Report as abuse
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