Pictures

Photo

Reuters Photojournalism

Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography.  See more | Photo caption 

Photo

Devastated by tornado

A huge tornado tears through the Oklahoma City suburb of Moore, killing dozens.  Slideshow 

Photo

Nuclear tsunami wall

Safety upgrades designed to prevent a repeat of the Fukushima disaster.  Slideshow 

Sponsored Links

Opticians see advertising gold in Korean flag flap

The flag of North Korea is raised during a welcoming ceremony for the team in the Athletes Village at the Olympic Park ahead of the London 2012 Olympic Games July 25, 2012. REUTERS/Luke MacGregor

The flag of North Korea is raised during a welcoming ceremony for the team in the Athletes Village at the Olympic Park ahead of the London 2012 Olympic Games July 25, 2012.

Credit: Reuters/Luke MacGregor

Related Topics

LONDON | Fri Jul 27, 2012 6:45am EDT

LONDON (Reuters) - A British chain of opticians saw publicity gold on Friday after Olympic officials blundered by showing the South Korean flag instead of North Korea's at a women's soccer match.

Opticians Specsavers took out adverts in national newspapers with the North Korean flag above the South Korean one and, written in Korean, a message suggesting the officials should have visited them for an eye test.

The company's regular tagline, used in commercials featuring embarrassing cases of mistaken identity, is 'Should have gone to Specsavers'.

The gaffe in Glasgow on Wednesday caused a diplomatic incident, with the North Koreans walking off the field and delaying the kick off by more than an hour.

Organizers LOCOG apologized and promised the mistake would not happen again.

(Reporting by Alan Baldwin, editing by Matt Falloon)
Sports
Oddly Enough
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (3)
bguy wrote:
So, is this how England gets ready for the Olympics?

Jul 27, 2012 8:01am EDT  --  Report as abuse
Pravitus wrote:
So, maybe Mitt Romney was right to question how well the Olympics would be handled ?

Jul 27, 2012 8:37am EDT  --  Report as abuse
Neil_McGowan wrote:
Pravitus, Mutt Dumbney is never right.

On any topic.

Jul 28, 2012 11:49am EDT  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.
See All Comments »