Topsy Partners With Twitter to Power the Twitter Political Index

SAN FRANCISCO, CA, Aug 01 (Marketwire) --
Topsy, the realtime social analytics provider, today announced that it
has partnered with Twitter and two leading polling firms to release the
Twitter Political Index, a way to understand how the 2012 presidential
election is unfolding through the active conversations on Twitter.
Topsy's ability to analyze all Tweets in realtime allows them to
calculate a daily score measuring how Tweeters feel about presidential
candidates President Barack Obama and Governor Mitt Romney.

"Imagine getting a glimpse into election conversations happening all over
the nation every day. Topsy analyzes massive amounts of Tweets in
realtime to measure those conversations, understand what people are
talking about and make sense of it," said Duncan Greatwood, CEO of Topsy.
"Through this partnership with Twitter, we're excited to make this the
measurement to get the pulse of the nation leading up to the fall
elections."

By analyzing more than 400 million Tweets a day, Topsy captures relevant
Tweets about the election and quantifies how people feel about any key
word or term related to the candidates. Scores are then created using
Topsy's proprietary social sentiment analysis technology. With the
world's largest public index of social media posts, Topsy has developed
accurate sentiment analysis by studying more than 100 billion Tweets.
Thanks to this depth of data and scale of technology, Topsy's social
sentiment algorithm has been tested to agree with human classification
more than 90 percent of the time. Tweets are then given a score that
ranges from zero to 100, with higher scores being more positive and lower
scores more negative.

"The Twitter Political Index lends new insight into the natural,
unprompted opinion of the electorate," said Adam Sharp, Twitter's Head of
Government, News and Social Innovation. "Just as technologies like radar
and satellite joined the thermometer and barometer to give forecasters a
more complete picture of the weather, so too does the Index we've
partnered with Topsy on stand with traditional methods like surveys and
focus groups to paint a more complete picture of the political forecast."

Working closely with the Mellman Group and North Star Opinion Research,
two of the leading political consulting firms in the country, Topsy's
social sentiment scores are tuned to accurately reflect political
opinions expressed in Tweets about Obama, Romney and their campaigns. As
part of the validation process for the Twitter Political Index, Topsy
found that the Index was highly correlated to Gallup Poll's approval
ratings for President Obama for the past two years.

The Twitter Political Index is designed to be a complement to traditional
opinion polls, capturing the instant responses of hundreds of thousands
of people to the political issues of the moment. It is not meant to
replace traditional polling methods nor predict political outcomes, but
it does provide timely context around how people are expressing
themselves on Twitter about the election. To view the Twitter Political
Index, visit election.twitter.com. For more information on Topsy
electoral analyses, visit www.topsylabs.com/election.

About Topsy:
Topsy is a realtime analytics platform powered by the
social web. Every day, Topsy indexes, measures and live-ranks links,
comments, pictures, videos and web pages from over a quarter billion
social posts to bring consumers and businesses the most relevant content
and most valuable metrics from the social web. Headquartered in San
Francisco, Topsy is backed by BlueRun Ventures, Ignition Partners,
Founders Fund and Scott Banister. For more information visit:
www.topsylabs.com.

Melissa Roxas
Inner Circle Labs for Topsy
topsy@innercirclelabs.com
415-684-9401

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