TIBCO Spotfire and Attivio Team Up to Help Fans Dig Into Social Media Posts With "London Athletes Social Mania" App

Wed Aug 1, 2012 2:34pm EDT

* Reuters is not responsible for the content in this press release.

  SOMERVILLE, MA, Aug 01 (Marketwire) -- 
With the 2012 London Games upon us, the overwhelming volume of "Big Data"
or social media data available can be challenging to digest. That's why
TIBCO Software Inc. (NASDAQ: TIBX) and Attivio have partnered to offer a
web-based social media analytics application to explore this data, based
on the past 24 hours of activity on Twitter from athletes, fans and even
detractors. The "London Athletes Social Mania" application allows anyone,
anywhere with a web browser to analyze tweets on Twitter surrounding the
event with interactive data visualizations and advanced text analytics
that give instant insight into top trending athletes and phrases,
including the positive or negative sentiment associated with those

    "Twitter is the dominant social media channel for fans and athletes to
cheer, vent, and interact with the daily and hourly excitement coming out
of London," said Syed Mahmood, product marketing manager, TIBCO Spotfire.
"Because of our partnership with Attivio, we can offer any fan, from
anywhere in the world, an opportunity to look beyond 'medals won' and
really get involved in what's being said, whether it's about a current or
former athlete, a particular country, or the latest faux pas in London." 

    The easy-to-use application provides an interactive dashboard through
which any user can complete a free-form query of any athlete, sport, or
keyword and translate the results into an interactive data visualization
that they can fully explore. For example, a user can search "Ryan Lochte"
and the application will generate a linear graph displaying activity on
Twitter containing the term "Ryan Lochte," broken down by day (or hour),
including a distinction between the positive or negative reactions
affiliated with the tweets mentioning his name. The London Athletes
Social Mania application also offers regularly updated "Quick Insights"
based on tracking and analysis of ongoing conversations and interaction
taking place on Twitter.

    Other key features include the ability to:

--  View all of the trending subjects in tweets around the games,
    including the phrases being used the most on Twitter, and a drill down
    into the positive or negative sentiment of the tweets mentioning those
--  Browse and display most popular athletes by sport or country, based on
--  Drill into specific athletes' social dashboards to see a breakdown of
    when they are being tweeted about and the emotion related to those
--  View blogs and news coverage links garnering the most tweets related
    to the athletes.


No registration or fee is required to try the London Athletes Social
Mania application, available here: http://bit.ly/QqIEr7

    About TIBCO
 TIBCO Software Inc. (NASDAQ: TIBX) is a provider of
infrastructure software for companies to use on-premise or as part of
cloud computing environments. Whether it's efficient claims or trade
processing, cross-selling products based on real-time customer behavior,
or averting a crisis before it happens, TIBCO provides companies the
two-second advantage(TM) -- the ability to capture the right information,
at the right time and act on it preemptively for a competitive advantage.
More than 4,000 customers worldwide rely on TIBCO to manage information,
decisions, processes, and applications in real-time. TIBCO Spotfire(R) is
the company's in-memory analytics software for next generation business
intelligence. By offering a visual, interactive experience, Spotfire(R)
helps professionals quickly discover new and actionable insights in
information. Learn more at http://spotfire.tibco.com.

    About Attivio
 Attivio's unified information access platform, the Active
Intelligence Engine(R) (AIE), redefines the business impact of our
customers' information assets, so they can quickly seize opportunities,
solve critical challenges and fulfill their strategic vision. AIE enables
content providers to meet the increasing demands of a content diverse
ecosystem through dynamic content distribution. 

    Attivio correlates disparate silos of structured data and unstructured
content in ways never before possible. Offering both intuitive search
capabilities and the power of SQL, AIE seamlessly integrates with
existing BI and big data tools to reveal insight that matters, through
the access method that best suits each user's technical skills and
priorities. Please visit us at www.attivio.com.

    TIBCO, TIBCO Software, TIBCO Spotfire, Spotfire, and two-second advantage
are trademarks or registered trademarks of TIBCO Software Inc. or its
subsidiaries in the United States and/or other countries. All other
product and company names and marks mentioned in this document are the
property of their respective owners and are mentioned for identification
purposes only.


Media Inquiries
Amy Groden-Morrison 
TIBCO Software Inc. 

Fran Lowe 
510-748-8200 x225

Copyright 2012, Marketwire, All rights reserved.

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