Vistaprint Announces New Pagemodo Tool Designed to Help Small Businesses Optimize Facebook

Fri Aug 17, 2012 9:37am EDT

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Vistaprint Announces New Pagemodo Tool Designed to Help Small Businesses Optimize Facebook

Cover Photo Designer Allows Non-Techies to Create a Highly Stylized Facebook Image

Vistaprint N.V. (Nasdaq: VPRT) today announced new features for Pagemodo, the popular, do-it-yourself solution for small businesses looking to leverage Facebook® to market their business. The new features are designed to take advantage of Facebook’s “Timeline” format. These new tools help small businesses customize their Facebook Page to truly stand out on Facebook.

“What we’ve done is elevate Pagemodo as a tool not only to integrate with all the changes Facebook has implemented, but to continue to allow users to take advantage of the apps - formerly called pages– that they have built with us over the years,” said Haroon Mokhtarzada, Vistaprint’s Vice President of Global Digital Product and co-founder of Webs. “With Pagemodo’s new toolset, small businesses don’t need any technical design skills to create a fresh, stylish Facebook layout that will attract visitors with a professional look. Our goal was to enhance the user experience for fans and help small business owners put their best foot forward using their Facebook page as an online destination.”

One new Pagemodo tool users can leverage to optimize their Facebook page is the cover photo designer. The designer allows users to quickly and easily design a professional looking image for their Facebook Page. A step-by-step process guides users through the creation of their design that allows for customization of backgrounds, fonts, colors and images. Additionally, users can now customize images for their Facebook Page apps so that they truly stand out on their Timeline and create a strong call to action for customers - highlighting custom content, an email sign-up sheet, or special offers. All of these enhancements are designed to allow small businesses to look professional while taking advantage of the new Timeline layout.

“Facebook’s move to the Timeline format has created new and valuable space that businesses can use to create custom apps that provide value to customers and fans,” Mokhtarzada continued. “By taking advantage of this very important real estate, which is located above the fold, small businesses can showcase content, offers, or more in-depth information about a company. Most important, users can continue to drive traffic to the different apps in creative ways like email campaigns or via the Facebook news stream.”

This latest update illustrates Vistaprint’s continued commitment to small business success via social media and ensures owners have the correct tools to take the next step in building an effective Facebook presence.

Pagemodo is offered free of charge with optional upgrades for access to a full set of professional features. To sign-up for Pagemodo, visit www.pagemodo.com.

About Vistaprint

Vistaprint N.V. (Nasdaq:VPRT) empowers more than 14 million micro businesses and consumers annually with affordable, professional options to make an impression. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products and services that micro businesses can use to expand their business. A global company, Vistaprint employs over 3,700 people, operates more than 25 localized websites globally and ships to more than 130 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day at www.vistaprint.com.

Webs (http://webs.com) is the world’s largest do-it-yourself solution to create a free website, having served over 40 million users. Webs enables small businesses and entrepreneurs to easily make a great-looking website and project a professional image. Vistaprint’s Webs family of products includes Webs, ContactMe™, and Pagemodo™.

Vistaprint, the Vistaprint logo and Make an Impression are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

Webs
Jason Keith/Kaitlin Ambrogio, 781-652-6444
pr@webs.com

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