T-Mobile USA to offer unlimited data service option
NEW YORK (Reuters) - T-Mobile USA, the No. 4 U.S. mobile provider, will sell a new unlimited data service option to its customers for a monthly fee in a direct challenge to its bigger rival Sprint Nextel, the only other big U.S. provider selling unlimited services.
The offer may also help T-Mobile USA, a unit of Deutsche Telekom, stand out from the biggest U.S. operators Verizon Wireless and AT&T Inc, which have both set caps on their customers' monthly data usage.
Today T-Mobile USA, which has been losing customers to bigger and smaller rivals, limits its customers' data speeds after they have downloaded a certain amount of data each month.
But under the new plan, which is being launched on September 5, T-Mobile USA will allow customers unlimited data usage without any curb on their service speeds.
The T-Mobile USA announcement came a day after smaller rival MetroPCS Communications announced a promotional offer under which it will also offer unlimited data usage without throttling back speeds.
Customers opting for T-Mobile USA's unlimited data usage will add a $20 payment on top of their existing $49.99 a month fee, which covers unlimited phone calls and texts.
This compares with the company's existing $74.99 plan, which comes with unlimited talking and texting and a limit of 5 gigabytes of data.
(Deletes reference to limited data in describing $49.99 plan in 6th paragraph)
- White House reverses, says Obama met uncle and lived with him during law school
- Flights delayed as air pollution hits record in Shanghai
- South Africa mourns Mandela, will bury him on December 15 |
- RPT-UPDATE 1-Ford leans on global Mustang to burnish overseas image
- Analysis: Boeing bidders dangle goodies to win 777X jetliner
Nelson Mandela: 1918 - 2013
Reuters looks at the life and times of Nelson Mandela, an icon of peace and reconciliation who came to embody the struggle for justice around the world. Video