TCL Releases Brand New Product With iCE SCREEN

Thu Aug 23, 2012 8:36am EDT

* Reuters is not responsible for the content in this press release.

  SHENZHEN, CHINA, Aug 23 (Marketwire) -- 
China's largest consumer electronics enterprise, TCL Corporation,
released a 26-inch intelligent cloud product named the "iCE SCREEN",
which creates a new form of consumer electronic products and redefines
the interpretations of the intelligent cloud and digital screens in the
communications industry. The iCE SCREEN is the fruition of a successful
joint collaboration between TCL Corporation and China's leading
integrated Internet Service Provider Tencent. 

    iCE SCREEN is the first large screen mobile intelligent cloud product in
the world. With four core applications -- a "large portable screen", a
"high-speed video player", a "stylish music and photo album" and
"high-definition video communications", the product offers consumers the
ultimate 3C (Communication, Computer and Consumer electronics)
experience. iCE SCREEN is an independent operating system which enables
internet connectivity, thus offering users audio visual, music, photo
albums, games, communications and many other major intelligent cloud
applications. It is also equipped with a portable power source and
features a slim design, allowing free and easy movement and storage. The
iCE SCREEN has the characteristics of a high quality screen, ample cloud
resources and portability, and represents a brand new type of intelligent
cloud product.

    iCE SCREEN is a specialty intelligent cloud product which was developed
to cater to customers' latest needs. Its screen is bigger than that of
handsets and tablets, offering stunning visual effects on a large screen,
while providing portability that is not found in traditional TV sets.
Meanwhile, it provides the same functions, including communications,
social networking and Internet surfing, as found on handsets and
computers. It has fashionable design and offers fast, convenient and
comfortable use.

    "Before the iCE SCREEN, no product in the global market could meet such
particular consumer demands. TCL was inspired to develop the iCE SCREEN
to specifically meet these demands, bringing consumers and their families
a stylish and enjoyable digital lifestyle," said Li Dongsheng, Chairman
and CEO of TCL Corporation. "iCE SCREEN is also an important milestone
for TCL to achieve its full cloud strategies. As a best demonstration of
TCL's innovation capability, the iCE SCREEN is expected to open up a huge
and distinct consumer market."

    Early this year, as the first Chinese company taking a lead in "cloud
life", TCL Corporation announced its full cloud strategies as the cloud
era in China's consumer electronics industry approaches. Launching the
iCE SCREEN represents another strategic deployment and innovative
breakthrough in intelligent cloud products following the successful
introduction of TCL-cloud TV series and mobile phone products.

    TCL has worked numerous times in pushing innovation in the area of
intelligent cloud products. This time, the iCE SCREEN is another good
example of TCL's innovative spirit -- "The Creative Life", which proved
TCL's ability to put new ideas into action and has shown the globe that
they are more than capable of having a competitive edge now and in the
future. According to the industry experts, TCL's innovative spirit and
strategic vision will definitely inspire more Chinese companies to
transition from "made-in-China" to "create-in-China" in the near future.

    Despite being featured as a high-quality product with massive cloud
resources offerings, the iCE SCREEN comes with a very competitive price
tag. At the launch event on August 22nd, media and consumers showed great
interest in the iCE SCREEN. First 100 sets of iCE SCREENs were sold out
online in seconds when the first batch of pre-sales of iCE SCREEN started
at the official TCL online store at 00:00 a.m. 


    Company Logo

    About TCL

    TCL: An Emerging Power in China's Wave of Globalization 
 TCL stands for
"The Creative Life," a slogan that represents TCL's aspirations of
building one of China's most innovative and resourceful enterprises. 

    Founded in 1981, TCL is one of the largest consumer electronics
enterprises in China with a global presence. TCL Corporation has three
listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HKSE:
1070) and TCL Communication (HKSE: 2618). Currently, TCL Corporation TCL
Corporation has set up four business units -- TCL Multimedia Holdings,
TCL Communication Holdings, China Star Optoelectronics Technology and
Home Appliances Group, as well as six business groups -- System
Technology Unit, Techne Group, Emerging Business Group, Investment Group,
Logistic & Service Group and Real Estate Group. 

    TCL employs more than 60,000 people and has more than 40 sales offices
around the world, selling TCL, Thomson branded television and TCL,
Alcatel branded mobile phones. In 2010, TCL Corporation achieved global
sales of RMB 51.87 billion, with sales volume of 7.464 million sets of
LCD TV and 36.223 million handsets globally.

    TCL Corporation has established R&D centers and more than ten R&D
branches in China, U.S.A., France and Singapore and owns 20 manufacturing
bases globally, in China, Poland, Mexico, Thailand and Vietnam.

    TCL's vision is to build the most creative Chinese brand in ten years.
Looking forward to the future, TCL has drawn up a strategic development
target: to build a respected global leading enterprise that offers
customers only the most innovative and creative products. 

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Angela Zhang 
Tel: +86.10.5775.5931 
Cell: +86.13436991186 

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