ZipRealty Adds Two Leading New York Brokers to the Powered by Zip Network

Tue Aug 28, 2012 10:00am EDT

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ZipRealty increases its Powered by Zip network to 12 with the inclusion of Century 21 American Homes and Fillmore Real Estate

EMERYVILLE, Calif. - August 28, 2012 - ZipRealty, (; NASDAQ: ZIPR), the real estate company powered by web-based, proprietary technology and effective online marketing, announced today that the Company will provide its Powered by Zip program to Century 21 American Homes in Queens, Nassau, and Suffolk County, and Fillmore Real Estate in Brooklyn, bringing the total number of participating brokerage partnerships to 12. The Powered by Zip network provides brokerages with a comprehensive solution to attract, incubate, and close real estate buyers and sellers via the online channel.

"We are extremely pleased to add two new major players in the New York market to the award-winning Powered by Zip network," said Lanny Baker, Chief Executive Officer of ZipRealty. "The addition of Century 21 American Homes and Fillmore Real Estate to the growing Powered by Zip network further validates the appeal and power of the program, and the real value that it immediately creates for brokerages, agents and consumers alike."

Century 21 American Homes is one of the largest residential brokerages in Long Island, among the top 20 Century 21 brokerages nationwide, and the top Century 21 franchisee in New York State. The brokerage has nine offices with nearly 400 agents, and completed over 1,200 transaction sides in 2011.  Fillmore Real Estate, the largest independent real estate company in Brooklyn, was founded in 1966, and has 18 offices and over 400 agents serving the attractive Brooklyn market and adjacent areas. The brokerage completed over 1,300 transaction sides in 2011.

The Powered by Zip program includes online customer sourcing and effective agent marketing in addition to an extensive and intuitive Customer Relationship Management (CRM) tool that allows brokerages to communicate effectively with current and prospective homebuyers and sellers. Brokers can integrate and use the system with their own online buyer and seller leads, plus receive all incubated buyer and seller leads generated from the website within the broker's market. Pursuant to the Powered by Zip program, leads will be passed directly to each of these brokers in their respective markets.

"The Powered by Zip technology provides multiple benefits to us including the ability to attract new business, nurture our e-business more effectively and ultimately convert longer-term clients," said Tom Gallagher, Broker/ Owner of Century 21 American Homes. "Getting the leads is just the beginning. It's the engagement throughout the home search process that is imperative, and the Powered by Zip program has the best platform for keeping customers engaged throughout the process so when they are ready to act, they come to and stay with us."

"We saw value not only in the number of online leads we could generate with the Powered by Zip program, but in the back-end management system," said John Reinhardt, President and CEO of Fillmore Real Estate. "The system gives our agents powerful, easy-to-use tools that not only provide visibility and insights into their business, but also gives them the ability to effectively manage it, and build it over time."

Better Homes and Gardens Real Estate Metro Brokers in Atlanta, Long Realty in Tucson, Coldwell Banker Howard Perry and Walston in Raleigh, Coldwell Banker Hearthside in Philadelphia, Bob Parks Realty in Nashville, Coldwell Banker Vanguard in Jacksonville, Prudential Utah in Salt Lake City, Prudential Tropical Realty in Tampa, Illustrated Properties in Palm Beach and Better Homes and Gardens Rand Realty in Westchester, New York are all currently using the Powered by Zip program. Each of these brokerages is a top-ranked leader in their respective market.

ZipRealty is actively expanding the Powered by Zip program and is seeking to partner with strong, local brokerages in major DMAs. For more information about the Powered by Zip program, please call 1-855-843-1600 or visit

About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty's technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 20 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in 12 major markets.

Media Contacts:
Ginny Cain                
Mercury Global Partners for ZipRealty    
Tel. +1 925 426 0646       
twitter: @ginnycain

Mindy M. Hull
Mercury Global Partners for ZipRealty
Tel. +1 415 889 9977
twitter: @mmhull and @MercuryGlobal

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Source: ZipRealty via Thomson Reuters ONE

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