TCL Takes Berlin by Storm With iCE SCREEN Showcase at IFA 2012

Fri Aug 31, 2012 12:05pm EDT

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  BERLIN, Aug 31 (Marketwire) -- 
At IFA 2012, consumer electronics enterprise TCL Corporation unveiled its
newest product -- the iCE SCREEN, which saw its world debut at the
international event following its China launch on 22 August. Jointly
developed by TCL Corporation and China's leading Integrated Internet
Service Provider, iCE SCREEN -- the world's first large screen mobile
intelligent cloud product -- redefines interpretations of the intelligent
cloud and digital screens in the communications industry.

    The iCE SCREEN offers consumers an unparalleled 3C (Communications,
Computer and Consumer) electronics experience with four core applications
-- a large portable screen, a high-speed video player, a stylish music
and photo album, and high-definition video communications. Tailor-made to
the latest customer needs, the iCE SCREEN is enabled with Internet
connectivity to offer users many other intelligent cloud applications.
Besides amazing the IFA crowd with its portable power source and slim
design that allows free and easy movement and storage, the 26-inch
iCE-SCREEN also made an impression with its high-quality screen and ample
cloud resources. Larger in size than a handset or tablet yet conveniently
portable compared to traditional TV sets, the newly-developed iCE SCREEN
marks a revolutionary breakthrough for TCL in its line of intelligent
cloud products and demonstrates the Corporation's further success in its
full cloud strategy.

    Also celebrated at IFA 2012 was TCL's showcase of its full and
comprehensive product line-up including its dual-screen TV, touch-screen
TV and smart 3D TVs, mobile phones, air-conditioners and small home
appliances. Into its third year of participation, TCL has seen roaring
success at the IFA each year by offering the audience a refreshing
display ambience, particularly with its signature dazzling, polished
visual effects and captivating interactive atmosphere. TCL's
participation at IFA 2012 this year was an exceptional treat for many
European consumers who were quickly drawn to the TCL booth for its iCE
SCREEN display, stunning line-up as well as unique and highly-engaging
brand experience. TCL's showcase also generated the interest of many
industry media and trade dealers keen on finding out more about the iCE
SCREEN and TCL's full range of innovative products. 

    "We are extremely proud to have brought to the world-renown IFA 2012 our
latest breakthrough product, the iCE SCREEN. This not only reflects TCL's
global competitive edge in innovation but also represents the fast-rising
recognition the brand is gaining for itself in the European market," QC
Liang, Assistant President and General Manager - Branding of TCL
Corporation, who attended IFA 2012, commented on TCL's dazzling presence
and significance at the trade show. "As TCL drives forward with our
globalization strategy, we will continue to increase our investments and
strengthen our resources in Europe, so as to further reinforce TCL's
strategic position and deepen our brand influence in the market." The iCE
SCREEN will soon be launched and sold in European market.

    Having steadily expanded its global presence over the past years, TCL has
long regarded Europe as one of its most important strategic markets
worldwide. Since TCL started actively strengthening its footprint in
Europe, the company has witnessed remarkable sales growth in the region. 

    Adopting a strategy of focusing on core markets and key clientele in the
massive market, TCL has successfully promoted TCL-branded TVs and has
even introduced its LED-backlit LCD TVs to meet industry trends, thus
substantially increasing its market share in countries such as France,
Spain and Poland. In April this year, TCL also partnered with Swedish
brand IKEA, the global home furnishing company, to develop a new living
room concept of complete TV-solutions that integrates TVs, sound systems
and furniture. Meanwhile, TCL Communications has also scored in Europe,
posting noteworthy sales performance and garnering wide attention within
the market. 

 TCL Corporation showcased the iCE SCREEN at IFA 2012

    Company Logo

    About TCL

    TCL: An Emerging Power in China's Wave of Globalization 
 TCL stands for
"The Creative Life," a slogan that represents TCL's aspirations of
building one of China's most innovative and resourceful enterprises.

    Founded in 1981, TCL is one of the largest consumer electronics
enterprises in China with a global presence. TCL Corporation has three
listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HKSE:
1070) and TCL Communication (HKSE: 2618). Currently, TCL Corporation TCL
Corporation has set up four business units -- TCL Multimedia Holdings,
TCL Communication Holdings, China Star Optoelectronics Technology and
Home Appliances Group, as well as six business groups -- System
Technology Unit, Techne Group, Emerging Business Group, Investment Group,
Logistic & Service Group and Real Estate Group.

    TCL employs more than 60,000 people and has more than 40 sales offices
around the world, selling TCL, Thomson branded television and TCL,
Alcatel branded mobile phones. In 2010, TCL Corporation achieved global
sales of RMB 51.87 billion, with sales volume of 7.464 million sets of
LCD TV and 36.223 million handsets globally.

    TCL Corporation has established R&D centers and more than ten R&D
branches in China, U.S.A., France and Singapore and owns 20 manufacturing
bases globally, in China, Poland, Mexico, Thailand and Vietnam.

    TCL's vision is to build the most creative Chinese brand in ten years.
Looking forward to the future, TCL has drawn up a strategic development
target: to build a respected global leading enterprise that offers
customers only the most innovative and creative products. 

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Angela Zhang 
Tel: +86.10.5775.5931 
Cell: +86.13436991186 

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