Best Buy Partners With THE X FACTOR
Multi-Channel Retailer is Exclusive Consumer Electronics Retail Sponsor for Season Two of Hit Music Competition Series on FOX
Minneapolis, Sept. 12, 2012 - Best Buy Co., Inc. (NYSE: BBY) is the exclusive consumer electronics retail sponsor for Season Two of THE X FACTOR, the hit music competition series on FOX. Season Two of THE X FACTOR premieres Wednesday, Sept. 12 (8:00-10:00 PM ET/PT) and Thursday, Sept. 13 (8:00-9:00 PM ET/PT) on FOX.
As the exclusive consumer electronics retail sponsor of THE X FACTOR, Best Buy has an extensive, season-long, multi-platform marketing partnership that it will use to leverage nationwide sales, promotions and events during the 2012 holiday shopping season. Details of the on-air, off-air and online sponsorship activation plans will be announced at a later date.
Drew Panayiotou, Senior Vice President, U.S. Marketing, Best Buy said, "We are excited to partner with THE X FACTOR during the important holiday shopping season. Best Buy has a tradition of incorporating main stream pop culture into our consumer marketing strategy, and THE X FACTOR is an ideal partner for driving those efforts forward."
"We are excited to partner with Best Buy as our consumer electronics retailer," said Jean Rossi, President of FOX One and Executive Vice President of Sales for Fox Broadcasting Company. "Our partnership will give us the opportunity to create innovative marketing platforms that will take advantage of the power of THE X FACTOR for Best Buy throughout the holiday season."
Keith Hindle, CEO, Americas, FremantleMedia Enterprises, the commercial and brand extension division of FremantleMedia, said, "THE X FACTOR is a truly immersive brand, and having Best Buy on board is yet another touch point for consumers and fans of the show. We're delighted to welcome them to the brand and look forward to a very exciting season."
Guy Phillips, Head of Commercial Partnerships for Syco Entertainment (US) said "THE X FACTOR breaks new ground in employing technology to fully engage with our fans, and we are excited about working with Best Buy to enhance this connection."
THE X FACTOR, last season's No. 1 new unscripted series, gives viewers the opportunity to help discover the next global superstar or breakout music group. The superstar team of judges travels the nation searching for talent 12 years old or over - both solo artists and vocal groups - who are willing to brave the panel for a chance to make their dreams come true. Season Two of THE X FACTOR features global pop icon Britney Spears and multi-talented artist Demi Lovato on the judging panel, alongside returning judges Simon Cowell and L.A. Reid.
THE X FACTOR was created by Simon Cowell and is produced by Syco Television and FremantleMedia North America. Rob Wade and Nigel Hall are executive producers for Syco Television. Trish Kinane, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.
About Best Buy Co., Inc.
Best Buy Co., Inc. is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 167,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit http://www.bby.com and to shop at Best Buy, visit http://www.bestbuy.com.
THE X FACTOR
The X Factor created by Simon Cowell, first launched in 2004 in the UK, where it remains the nation's favourite programme. Local versions of The X Factor are now commissioned in 41 territories and the US version of The X Factor airs in 166 countries. Artists discovered by The X Factor format have sold more than 100 million records worldwide, including 110 number ones, 270 top 10, and 501 top 50 releases. The series has won numerous accolades worldwide including in Britain, three BAFTA awards, numerous NTA awards, as well as the coveted Rose d'Or award at the world famous Montreux festival. The US 2012 Teen Choice Awards honoured X Factor in the categories of Reality Competition Show and TV Breakout Show. The X Factor USA also one three Social TV Summit Awards in 2012 for Best Social TV Show, Best Twitter Activation, and Best in Show. The format has also successively won Favourite Australian TV Show at the Australian IT List Awards and was voted as 'Best Singing Talent Show' at the 2012 Indian TV Awards. The X Factor launched in the US in fall 2011, on Fox, immediately becoming the No 1 unscripted show of the season. The show delivered a boost to Fox's ratings on Wednesdays and Thursdays of 52% and 40% on the previous year, giving the network the No 1 slot on those nights for the first time in its history. The show delivered a 12% share of viewing among adults between the ages of 18 and 49, and was watched by an average of 12.6 million viewers. The X Factor also gave Fox victory in the November "sweep" among adults aged 18 to 49 - the demographic that is particularly coveted by advertisers - for only the second time in the network's history. The X Factor has been the No 1 show in the UK for eight years, with the 2010 finale achieving a peak of 21.2 million viewers, and an astonishing 65% audience share. The 2011 finale, held at Wembley Arena in front of a live audience of 12,000, was the most watched entertainment show of the year. X Factor UK artists have sold more than 40 million records, including 39 No 1's, 77 Top 10, and 91 Top 20 releases. Artists discovered by the show include One Direction, Leona Lewis, Cher Lloyd, Olly Murs, JLS, Little Mix, Rebecca Ferguson and Alexandra Burke.
Syco Entertainment is a leading global music, television, film and digital production company. Syco is a joint venture between Simon Cowell and Sony Music Entertainment, with offices in London and Los Angeles. Syco's television and music assets include leading global franchises The X Factor and Got Talent, as well as artists as diverse as One Direction, Leona Lewis, Susan Boyle, Cher Lloyd, Il Divo, Labrinth, Loveable Rogues and Jonathan & Charlotte. The X Factor launched in 2004 in the UK. Airing on ITV1, The X Factor has been the No 1 show in the UK for eight years, with the 2010 finale achieving a peak of 21.2 million viewers, and a 65% share. The 2011 finale, held at Wembley Arena in front of a live audience of 12,000, was the most watched entertainment TV show of the year. The X Factor launched in the US in the fall of 2011 on Fox, immediately becoming the No 1 unscripted show of the season. The X Factor also gave Fox victory in the November sweep among adults aged 18 to 49 for only the second time in the network's history. The US version airs in 166 countries. Local versions of The X Factor are now produced in more than 41 territories and artists discovered by The X Factor format have sold more than 100 million records worldwide, including 110 No 1's, 270 Top 10 records, and 501 Top 50 releases. Got Talent launched in the USA in 2006, as America's Got Talent. In the US, America's Got Talent has been the highest rated series on NBC for the last four seasons, reaching average audiences of up to 16.4 million viewers. The US version airs in 177 countries. Britain's Got Talent launched in the UK in 2007, and was the nation's highest-rated new entertainment programme of the year. The 2012 series final which saw Ashleigh Butler and Pudsey the dog triumph, had a peak audience of 14.5 million making it the highest rated entertainment television show to date this year. Local versions of the show have been produced in 54 territories so far, with the 2011 final of China's Got Talent delivering a record-breaking 60 million viewers.
FremantleMedia is one of the leading creators and producers of television entertainment brands in the world. FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn 92 percent owned by the international media company Bertelsmann. FremantleMedia's worldwide production arm is responsible for many of the world's highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world's most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours. www.fremantlemedia.com
Lisa Hawks / Best Buy
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Source: Best Buy PR via Thomson Reuters ONE
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