UPDATE 1-EBay redesigns logo, reflecting marketplace shift

Thu Sep 13, 2012 12:13pm EDT

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By Alistair Barr

SAN FRANCISCO, Sept 13 (Reuters) - EBay Inc executive Devin Wenig unveiled a new logo on Thursday, a re-design he said reflected a shift by the online marketplace away from auctions and collectibles toward full-priced, buy-it-now merchandise.

The new logo keeps eBay's famous colors, red, blue, yellow and green, but the letters are thinner and arranged inline, rather than the previous, slightly jumbled approach.

The new design will be rolled out across the company's websites this fall.

"The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right," Wenig, president of eBay Global Marketplaces, wrote in an email to employees.

EBay is focusing more on new, fixed-priced sales as it tries to compete better with Amazon.com Inc, which has been growing faster. Wenig said the new logo reflects this new direction.

"It's eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience," he wrote.

"Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special," Wenig added. "But we've evolved a lot in the past few years, and eBay is much more than auction-style listings today."

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Comments (2)
Toxic_Kitty wrote:
So, why a story about the new logo but no picture of the new logo?

Sep 13, 2012 1:05pm EDT  --  Report as abuse
dutch-boy wrote:
Ebay is a thing of the past thay charge you to list your product and charge you a fee if it sells and collect from all the company adds thay pop up there are more and more sites there are no fees and the company adds pay the site that is the reason thay are free also note the number of ebay listings are down trying to make money at both ends rest in peace eabay you will not be missed

Sep 13, 2012 1:20pm EDT  --  Report as abuse
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