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TEXT-S&P removes Rona from credit watch, affirms at 'BBB-'

Wed Sep 19, 2012 4:29pm EDT

Overview
     -- We are affirming our ratings on RONA Inc., including our 'BBB-' 
long-term corporate credit rating on the company, and removing all ratings 
from CreditWatch where they were placed with positive implications July 31, 
2012.
     -- We base the affirmation and removal from CreditWatch on U.S. home 
retailer Lowe's Cos. Inc.'s (A-/Negative/A-2) decision to drop its nonbinding 
proposal to acquire the company.
     -- We believe that the various strategic options Lowe's and RONA are 
considering underscore the saturation in the Canadian home-improvement retail 
sector--at least for big-box format stores.
     -- The negative outlook stems from our view that weak market conditions 
will make it difficult for RONA to maintain leverage below our key 3x 
threshold in the near term. 

Rating Action
On Sept. 19, 2012, Standard & Poor's Ratings Services affirmed its ratings on 
RONA Inc., including its 'BBB-' long-term corporate credit rating on
the company, and removed all ratings from CreditWatch where they were placed
with positive implications July 31, 2012. The outlook is negative.

We base the affirmation and removal from CreditWatch on U.S. home retailer 
Lowe's Cos. Inc.'s decision to drop its nonbinding proposal to acquire the 
company. 

Rationale
The ratings on RONA reflect Standard & Poor's view of the company's good 
market position established through a versatile multi-format operating model 
with strong distribution capabilities and solid market coverage, resilient 
cash flow in challenging market conditions, and management's commitment to an 
intermediate capital structure. These factors are partially offset, in our 
opinion, by intense competition that exacerbates economic cycles during a 
period of weak demand for home improvement products.

We believe that the various strategic options Lowe's and RONA are considering 
underscore the saturation in the Canadian home-improvement retail sector--at 
least for big-box format stores. Lowe's has slowed its pace of growth in 
Canada in recent years because of weak market conditions, while RONA expects 
to convert up to one-quarter of its big-box stores to smaller formats, likely 
reducing its retail square footage about 5% through 2013 to better match the 
sector's reduced demand.

A retailer and distributor of hardware, home improvement, and gardening 
products, RONA had 2011 revenues of about C$4.8 billion. The company operates 
several banners, the most prominent of which include RONA, Reno-Depot, Totem, 
and Noble. RONA has been gradually gaining market share through a period of 
weak demand by expanding its retail and affiliated store network and by 
broadening its private-label and controlled-brand programs. The company's 
share of the Canadian hardgoods retailing market is about 19%, which we 
estimate results in a similar revenue base as that of Home Depot Inc. 
(A-/Stable/A-2) in Canada and about half of Canadian Tire Corp. Ltd.'s 
(BBB+/Stable/--) retail segment. Lowe's, now with 25 stores in Ontario and six 
in western Canada, poses a competitive threat to RONA by adding square footage 
as RONA contracts, although this is somewhat muted by Lowe's focusing its 
expansion away from RONA's core market in Quebec.

We believe the flexibility of RONA's platform will be tested in 2012 and 2013, 
as the company converts some of its big-box stores to smaller formats. We 
expect that this could yield some near-term operational disruptions while 
retail square footage drops about 5% through 2013, but lower 
costs--particularly lower fixed costs--should better match the sector's 
reduced demand. RONA operates a multi-format model that enables it to achieve 
close to 100% market coverage in Canada, and provides flexible platforms for 
changing competitive conditions. This strategy, however, constrains operating 
efficiencies and leads to lower margins than those of its single-format 
competitors, although RONA's lower margins are typically more stable because 
of its higher proportion of distribution revenue. The company's share of the 
building products retail segment is similar to Home Depot's in Canada, but we 
believe that the company's various formats strengthen its business risk 
profile by diversifying its competitive pressures. As such, we believe that 
RONA's extensive distribution network is an important factor supporting its 
operational strategy, as the company sells to more diffuse regions and market 
segments than its competitors.

Prospects for RONA's operating performance are unsteady, with soft demand amid 
cautious consumer spending. Notwithstanding aggressive cost cutting in the 
past few years, revenue stagnation and same-store sales declines have resulted 
in a sharp reduction in profitability. Same-store sales declined more than 7% 
in 2011, along with the confluence of strong comparable-store performance in 
early 2010, poor weather, and shaky consumer confidence. Consequently, RONA's 
last 12 month (LTM) reported EBITDA margin for the important second quarter 
has declined significantly on a year-over-year basis to 4.8% (5.7% excluding 
restructuring charges), from 5.5% a year earlier and 7.4% two years ago.

Notwithstanding the pressure on its profitability, RONA has demonstrated its 
commitment to its intermediate capital structure several times through this 
recent difficult period, issuing equity in 2009 to reduce debt and 
repurchasing notes in late 2011 that almost halved the company's reported 
debt, although the C$172.5 million issuance of preferred shares in early 
2011--50% of which is included in our adjusted debt--somewhat offsets the 
benefits of reduced reported debt. We view the company's LTM leverage of 3.4x 
as high for the investment-grade rating, and RONA's financial risk profile is 
exposed to continued weak earnings and seasonality that could keep leverage at 
3.0x-3.5x through most of 2012. Moreover, weaker EBITDA has increased LTM 
reported debt to EBITDA to 2.0x from 1.7x a year ago, while capitalized 
operating leases and hybrid securities account for the incremental 1.4 turns 
of our fully adjusted leverage.

Liquidity
We view the company's liquidity as strong, based on the following expectations:
     -- Available liquidity (including about C$650 million available under its 
C$950 million revolving credit facility due in 2016) should comfortably exceed 
uses by 1.5x through 2013;
     -- Liquidity sources will continue to exceed uses, even if EBITDA were to 
decline by 30% in 2012;
     -- Working-capital swings could consume C$100 million-C$150 million in 
the seasonally weak first quarter as it builds inventory for spring;
     -- RONA should generate sufficient cash from operations to cover its 
lower capital expenditures and its small dividend, contributing to modest free 
operating cash flow in 2012; and
     -- There are no meaningful debt maturities until 2016 and we believe that 
RONA comfortably met the financial covenants under its committed credit 
facility at June 24, 2012.

Outlook
The negative outlook stems from our view that weak market conditions will make 
it difficult for RONA to maintain leverage below our key 3x threshold in the 
near term. Recent debt reduction provides a significant buffer for our 
investment-grade rating on RONA in this period of weak earnings, but we could 
lower the rating if profitability weakens enough to increase leverage to about 
3.5x through the critical second and third quarters of 2013 with poor 
prospects for improvement. Lower debt and significant cost reductions have 
preserved the investment-grade rating to this point, although we believe 
management's options to undertake such credit-enhancing measures are more 
limited in the near term, increasing the company's reliance on improving 
market conditions to preserve its credit quality. A higher rating is unlikely 
in the medium term, given the sector's persistently heavy competition, but we 
could revise the outlook to stable if stronger earnings improve RONA's 
leverage sustainably to 2.5x-3.0x.

Related Criteria And Research
     -- 2008 Corporate Criteria: Ratios And Adjustments, April 15, 2008
     -- Key Credit Factors: Business And Financial Risks In The Retail 
Industry, Sept. 18, 2008

Ratings List
RONA Inc.
Ratings Affirmed And Removed From CreditWatch
                          To                 From
Corporate credit rating   BBB-/Negative/--   BBB-/Watch Pos/--
Senior unsecured debt     BBB-               BBB-/Watch Pos
Preferred stock
 Global                   BB                 BB/Watch Pos
 Canada                   P-3                P-3/Watch Pos


Complete ratings information is available to subscribers of RatingsDirect on 
the Global Credit Portal at www.globalcreditportal.com. All ratings affected 
by this rating action can be found on Standard & Poor's public Web site at 
www.standardandpoors.com. Use the Ratings search box located in the left 
column.
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