UPDATE 1-HMV sales continue to slump
* 20 weeks to Sept 15 like-for-like sales down 11.6 pct
* Total sales down 14.8 pct
* Reports significant market value declines in music, visual, games
LONDON, Sept 21 (Reuters) - Struggling British entertainment retailer HMV posted another slump in underlying sales, suffering significant market value declines in its core music, visual and games markets in a summer that saw a very quiet new release schedule.
The 91-year-old firm said on Friday that sales at HMV stores open over a year fell 11.6 percent in the 20 weeks to Sept. 15.
"The like for like decline was less marked towards the end of the period and we should be helped in the remainder of the year by a strong pipeline of new releases in the music, DVD and games markets ahead of Christmas," said Chief Executive Trevor Moore, who succeeded Simon Fox earlier this month.
Total sales, including the impact of store closures, declined 14.8 percent.
HMV, famous for its Nipper the dog trademark, has been shifting its emphasis from fast-declining CD, DVD and games markets into the growth markets of new technology products.
It said sales of portable digital technology devices, products and services continued to grow strongly in the latest trading period.
HMV, which made a loss of 16.2 million pounds ($26.2 million) in the 2011-12 year has forecast a return to profit in the current year, reflecting disruption to rival computer games retailer Game and better terms with key music and film suppliers.
The firm, which earlier this year sold the Hammersmith Apollo for 32 million pounds, said it is still reviewing the remaining HMV Live business.
Shares in HMV, down by 50 percent over the last year, closed Thursday at 3.01 pence, valuing the business at about 13 million pounds.
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