REFILE-Kellogg in JV with Wilmar to expand in China

Mon Sep 24, 2012 8:21am EDT

Sept 24 (Reuters) - Kellogg Co said it entered into a partnership with Singapore-based palm oil producer Wilmar International to manufacture and sell cereal and other snacks in China.

Kellogg said Wilmar will contribute infrastructure, supply chain scale and its sales and distribution network to the 50-50 joint venture, which will market Kellogg's and Pringles branded product.

In a statement, the U.S. maker of such products as Eggo waffles and Keebler cookies said it expects China to become the largest food and beverage market globally within the next five years.

Kellogg's shares closed at $51.45 on Friday on the New York Stock Exchange.

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.