ChannelAdvisor targets 2013 IPO, sources say

Fri Sep 28, 2012 10:08am EDT

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(Reuters) - E-commerce software provider ChannelAdvisor has hired banks for an initial public offering next year, according to three sources familiar with the matter.

The Morrisville, North Carolina-based company, which is partly owned by eBay Inc (EBAY.O), has hired Goldman Sachs (GS.N) and Stifel Nicolaus (SF.N) to lead the offering, two of the sources said.

ChannelAdvisor is hoping to list next summer, one of the sources said.

ChannelAdvisor and Goldman Sachs declined to comment. Stifel was not immediately available.

Founded in 2001, ChannelAdvisor helps companies sell their merchandise across multiple online channels such as Amazon.com Inc (AMZN.O), Google Inc (GOOG.O), eBay and Facebook Inc (FB.O).

ChannelAdvisor is one of the leading companies in this niche of e-commerce, the other being Mercent Corp.

ChannelAdvisor generates roughly $50 million in revenue, according to sources familiar with the company. It has about 300 employees.

The company, whose customers include Crocs Inc (CROX.O), Dell Inc DELL.O and Eddie Bauer Inc, declined to comment on its financials.

ChannelAdvisor is being pitched to potential investors as a software as a service company, one of the sources said. Shares of such companies, including ServiceNow Inc (NOW.N), Eloqua Inc (ELOQ.O) and Demandware Inc (DWRE.N), have soared after recent public offerings.

ChannelAdvisor has raised more than $75 million from venture firms including Kodiak Venture Partners, Southern Capitol Ventures and New Enterprise Associates, as well as eBay.

(Reporting By Olivia Oran in New York and Alistair Barr in San Francisco; Editing by Lisa Von Ahn)

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