Glu Mobile Partners with Probability PLC for Mobile Gambling
Real-money gambling expands mobile portfolio to reach new international audiences with Glu original IP-branded casino games
San Francisco, Calif. - Oct. 8, 2012 - Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of freemium games for smartphone and tablet devices, today announced that the company has entered into a strategic relationship with Probability PLC for mobile gambling.
Probability, the UK's only pure-play publicly-traded mobile gambling company, will leverage successful, existing Glu original IP to create a suite of Glu-branded mobile slot games. Many of Glu's leading brands, such as Contract Killer, Deer Hunter, and Gun Bros, have millions of worldwide fans. The slot games will be distributed to audiences in Probability's regulated markets, initially the UK and Italy.
"We believe that mobile gambling momentum is beginning to accelerate on a global basis, and with this deal, Glu becomes an early mover. We anticipate that as additional markets around the world open up to real-money mobile gaming, we will expand our investment in the subsector," said Niccolo de Masi, Chief Executive Officer of Glu Mobile. "We view real-money mobile gaming as an opportunity to extend the reach of our successful original IP to new demographics, as well as deepen engagement and rewards for our players."
Glu original IP-branded casino games will be offered as part of the Probability portfolio and will be made available to a broad range of distribution channels including, potentially, Probability's partners such as PaddyPower, William Hill, Ladbrokes, and other network partners.
"We are delighted to be partnering with a pioneer and leader in the freemium mobile gaming industry," said Charles Cohen, CEO, Probability PLC. "We look forward to deepening our relationship with Glu as we seek to expand our regulatory reach to new markets worldwide."
The relationship has been structured so that Probability will provide a comprehensive operational role, accepting all regulatory responsibilities.
Cautions Regarding Forward-Looking Statements
This news release contains forward-looking statements, including that as we anticipate that additional markets around the world will open up to real-money mobile gaming, we will expand our investment in the subsector; our expectation that real-money mobile gaming is an opportunity to extend the reach of our successful original IP to new demographics, as well as deepen engagement and rewards for our players; and our expectation that Glu's original IP-branded casino games will be offered as part of the Probability portfolio and will be made available to a broad range of distribution channels including, potentially, PaddyPower, William Hill and Ladbrokes. These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Investors should consider important risk factors, which include: the risk that real money mobile gaming does not grow as significantly as we anticipate or does not expand to additional markets; the risk that consumer demand for smartphones and tablets does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; the risk that we do not realize the expected benefits from our strategic relationship with Probability; and other risks detailed under the caption "Risk Factors" in our Form 10-Q filed with the Securities and Exchange Commission on August 9, 2012 and our other SEC filings. You can locate these reports through our website at http://www.glu.com/investors. We are under no obligation, and expressly disclaim any obligation, to update or alter our forward-looking statements whether as a result of new information, future events or otherwise.
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of freemium games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as GUN BROS, DEER HUNTER, BLOOD & GLORY, and SAMURAI VS. ZOMBIES DEFENSE on a wide range of platforms including iOS, Android, Windows Phone, Google Chrome, and MAC OS. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with a major office outside Seattle, and international locations in Brazil, Canada, China, and Russia. Consumers can find high-quality entertainment created exclusively for their mobile devices wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.
Founded in 2004 and headquartered in London, Probability is the largest direct-to-mobile gambling service in the UK, serving both B2B and B2C audiences. The company owns an EU gambling license, possesses Tier 1 payment authority, and is fully certified in regulated territories. The company's gambling operations are hosted in Gibraltar and its shares trade on the AIM market of the London Stock Exchange with the symbol PBTY.
GUN BROS, DEER HUNTER, BLOOD & GLORY, SAMURAI VS. ZOMBIES DEFENSE, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.
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Source: Glu Mobile Inc. via Thomson Reuters ONE