7UP Kicks-off "¡Viva Latin GRAMMY®s!" Promotion, Giving Fans a Chance to Attend XIII Annual Latin GRAMMY Awards, See Enrique Iglesias in VIP Concert

Thu Oct 11, 2012 10:00am EDT

* Reuters is not responsible for the content in this press release.

7UP Kicks-off “¡Viva Latin GRAMMY®s!” Promotion, Giving Fans a Chance to Attend XIII Annual Latin GRAMMY® Awards, See Enrique Iglesias in VIP Concert

7UP returns for a third consecutive year as the official beverage sponsor of the Latin GRAMMY® Awards and officially kicks-off the “¡Viva Latin GRAMMY®s!” promotion. In partnership with The Latin Recording Academy, the contest will give one lucky 7UP fan the experience of a lifetime: a trip to Las Vegas to attend the XIII Annual Latin GRAMMY® Awards, along with tickets to a private concert by music sensation Enrique Iglesias.

We’re proud of our continued partnership with The Latin Recording Academy, which allows us to bring our fans such a unique experience on the biggest night of the year for Latin music,” said Olivia Vela, director of multicultural marketing for 7UP and parent company Dr Pepper Snapple Group. “7UP is bringing the energy and excitement of a once-in-a-lifetime performance by Enrique Iglesias and one lucky fan will win tickets, allowing them to truly Viva Latin GRAMMY®s.”

The winner of “¡Viva Latin GRAMMY®s!” promotion will receive two VIP tickets to the XIII Annual Latin GRAMMY® Awards show on Nov. 15 in Las Vegas, NV, as well as two additional tickets to enjoy a private concert by Enrique Iglesias on Nov. 14. The prize includes round trip airline tickets for the winner and their guest and a two night hotel stay.

Fans can enter the contest online, via text message or by mail. To enter online and view full contest rules and instructions for submitting mail-in entries, visit www.winvipconcert.com. Entries via text message can be made by texting “7UP” to 97579 from any mobile phone. Fans can submit up to one entry per day through Oct. 28. The lucky winner will be selected by random drawing on Oct. 29, 2012.

The XIII Annual Latin GRAMMY® Awards will be presented in Las Vegas at the Mandalay Bay Events Center. The show will be broadcast live on the Univision Network from 8–11 p.m. ET.

About 7UP

7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is THE UNCOLA. 7UP is available in Regular, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow 7UP at Facebook.com/7UP or Twitter.com/7UP.

About the Latin Recording Academy

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY® Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.

Enrique Iglesias

Enrique Iglesias has sold more than 70 million albums worldwide, released nine studio albums plus two greatest hits compilations, and is a multiplatinum artist in almost every country around the world. Enrique has headlined eight world tours throughout his career having performed in literally every corner of the world including New York, Mexico, Madrid, London, Sydney, as well as going to cities such as Cairo, Latvia, Minsk, Morocco, Istanbul and Cape Town. Undeniably the biggest Latin recording artist in music history, Enrique has 22 #1 singles on the Billboard Latin Songs Chart as well as having multiple #1’s across the Billboard charts with a combined total of 68 #1 charted positions. Enrique’s 11th #1 Dance Club Song, “Tonight (I’m Loving You),” made him the king of the chart beating out Michael Jackson for the most #1’s in Billboard history. In 2011, Enrique sold out arenas in 58 major cities around the world spanning across five continents selling over 650,000 tickets. His sold-out, 20-night “Euphoria Tour” last Fall in the US, sold over 240,000 tickets including three sold-out nights in the New York area (two shows at Madison Square Garden), and landed the “Euphoria Tour” at #1, twice, on Billboard’s Hot Tours list. Enrique’s newest single “Finally Found You” is a smash hit having the greatest gain on the Top 40 Chart. The single will be available on iTunes September 25th. For more information: www.enriqueiglesias.com.

Ketchum for Dr Pepper Snapple Group
Kristin Sundberg
kristin.sundberg@ketchum.com
310-295-3343
or
Dr Pepper Snapple Group
Chris Barnes
chris.barnes@dpsg.com
972-673-5539

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.