Innovaro Announces the introduction of LaunchPad Listen

Thu Oct 11, 2012 12:03pm EDT

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Innovaro Announces the introduction of LaunchPad Listen

Listen to What Consumers Are Saying about Your Company in Social Media

Innovaro, Inc. (NYSE MKT: INV), The Innovation Solutions Company, is excited to announce the latest of its Launch Pad suite “LaunchPad Listen”. The new Listen will allow your company to mine social media and blogs to capture what people are saying about your company, products or your competition.

Listen gives companies the ability to automatically scan social media sites such as Twitter, Facebook, Google+, and Yelp in addition to blogs, and websites. Listen allows users to utilize Boolean search terms giving them extreme flexibility to be as granular or as broad as desired. Because Listen also takes full advantage of the LaunchPad semantic engine and clustering, users have full control over how the results are presented and analyzed. The sentiment of the resulting information is then scored as positive or negative using a scale of plus nine to minus nine. Additionally, the results can be archived and input directly into the LaunchPad innovation suite as observations and clustered to allow users to drill into key areas of interest or concern. Furthermore, the addition of Listen can help large marketers manage their big data issues.

Dennis Hooker, Innovaro’s Sr. Vice President of Sales said, “The addition of Listen to the LaunchPad suite is another leap forward in our ability to help our customers discover new ways to leverage information, take a proactive role in real time change in their market, and inevitably help them make business decisions based on current data. We think Listen will be used as a competitive intelligence tool, allowing our customers to hear what is being said in social media circles about their competition.”

About Innovaro, Inc.

Innovaro is The Innovation Solutions Company. We help clients innovate and grow. Innovaro offers a comprehensive set of services and software to assure the success of any innovation project, regardless of the size or intent. The Company's unique combination of consulting services, LaunchPad software, and Intelligence and Insights services provide businesses the innovation support to drive success. For more information about Innovaro, please visit its website at www.innovaro.com.

Forward-Looking Statements

Certain matters discussed in this press release are "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words such as "expects," "should," "believes," "anticipates", or words of similar import. Certain factors could cause actual results to differ materially from those projected in these forward-looking statements and these factors are identified from time to time in our filings with the Securities and Exchange Commission. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. This press release is available on Innovaro's website www.innovaro.com.

Innovaro
Tania Bernier, 813-754-4330 x223
media@innovaro.com

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