Pictures

Photo

Reuters Photojournalism

Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography.  See more | Photo caption 

Photo

Devastated by tornado

A huge tornado tears through the Oklahoma City suburb of Moore, killing dozens.  Slideshow 

Photo

Nuclear tsunami wall

Safety upgrades designed to prevent a repeat of the Fukushima disaster.  Slideshow 

Sponsored Links

U.S. Internet ad spending slows but hits record: data

Related Topics

Thu Oct 11, 2012 2:32pm EDT

(Reuters) - U.S. Internet ad spending slowed sharply in the first half of the year after a strong recovery in 2011, but still hit a new high of $17 billion as smartphones and tablet devices became more popular.

Data released on Thursday from the Internet Advertising Bureau and PricewaterhouseCoopers showed the growth slowed to 14 percent from 23 percent in the year-ago period.

David Silverman, a partner at PwC, said 2011 benefited from a comeback after advertisers put the brakes on spending during the recession.

Mobile advertising was a strong gainer, jumping 95 percent to $1.2 billion. Video advertising rose 18 percent to $1 billion.

Search advertising took the biggest share of the spending at $8.1 billion, while display advertising totaled $5.6 billion.

(Reporting by Jennifer Saba; Editing by Richard Chang)
Tech
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.