Exclusive: Kraft to launch Maxwell House cups for Keurig

NEW YORK Thu Oct 11, 2012 11:15am EDT

NEW YORK (Reuters) - Kraft Foods Group Inc (KRFT.O) will soon sell Maxwell House and Gevalia single-serve coffee cups compatible with Green Mountain Coffee Roasters Inc's (GMCR.O) Keurig brewing system, a spokesman said on Thursday.

The cups will not be produced through a licensing agreement with Green Mountain, Kraft said.

(Reporting By Martinne Geller in New York)