Tempt In-Store Productions to Showcase Actable Interactive Signage at Shopper Marketing Expo

Fri Oct 12, 2012 11:30am EDT

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Tempt In-Store Productions to Showcase Actable Interactive Signage at Shopper Marketing Expo

Featured exhibitor will demo new signage techniques that create interactive shopper experiences on the path to purchase

Tempt In-Store Productions, a Quad/Graphics company (NYSE:QUAD), will debut Quad/Graphics’ Actable® interactive signage solutions at this year’s Shopper Marketing Expo. Tempt is one of 25 Featured Exhibitors at the Chicago trade show October 16-18, signifying that Tempt’s exhibit and offering is a “must see” for attendees looking for the newest ideas and solutions to enhance the in-store experience.

Tempt’s Actable interactive signage gives retailers and brand marketers new ways to engage with shoppers who increasingly are using smartphones and other app-enabled mobile devices to launch in-store experiences.

Actable-powered signs use innovative image recognition and augmented reality technologies to engage shoppers, while providing a lower-cost alternative to electronic kiosks and flat screen displays. Tempt’s Actable interactive signage solution also offers tracking and analytics to measure results and determine what interactive signage experiences deliver the most effective results.

Shopper Expo attendees visiting Tempt’s exhibit area and armed with a smartphone or other app-enabled device will see:

  • A product image on a sign “image-recognized” (no QR or other codes) to launch a video
  • An isle violator that instantly launches a coupon to the shopper’s mobile device
  • A sign promoting loyalty membership and rewards with one click access to sign-up and instant coupon rewards
  • Large format in-store signage showing additional Actable interactive signage applications

Mike Draver, President of Tempt, says interest in Actable interactive signage will grow as retailers look for more efficient ways to launch in-store experiences: “Actable interactive print doesn’t need special electronics, hardware, or excessive investment to bring signage to life. As smartphones reach critical mass with new capabilities, we’re finding new ways every day to convert conventional signs into more engaging experiences.”

About Tempt

Tempt In-Store Productions (www.tempt-ing.com) provides in-store marketing materials and programs for many of the nation’s leading retailers and brand marketers. Tempt offers extensive production expertise and resources to develop attention-getting, sales-driving shopper marketing programs in conjunction with other Quad/Graphics solutions. From design and prototype services, through large-format printing, finishing operations and customized kit packing – Tempt works with customers to create a destination in-store.

About Quad/Graphics

Quad/Graphics (NYSE:QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts/circulars, direct mail, books, directories, and commercial and specialty products, including in-store signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the Company has approximately 22,000 full-time equivalent employees working from more than 50 print-production facilities as well as other support locations throughout North America, Latin America and Europe. As a printing industry innovator, Quad/Graphics (www.QG.com) is redefining the power of print in today’s multimedia world by helping its clients use print as the foundation of multichannel communications strategies to drive their top-line revenues.

Media:
Quad/Graphics
Claire Ho, 414-566-2955
Claire.Ho@qg.com
Investor Relations:
Quad/Graphics
Kelly Vanderboom, 414-566-2464
Kelly.Vanderboom@qg.com

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