SMTP Engages Leading Digital Marketing Agency to Significantly Increase Online Presence, Consumer Awareness and Sales

CAMBRIDGE, MA, Oct 23 (Marketwire) --
SMTP, Inc. (OTCBB: SMTP), a global email marketing and delivery provider,
today announced it has engaged inSegment, a leading internet marketing
agency, to significantly increase online presence, consumer awareness and
sales of SMTP services.

"This agreement with inSegment is a strategic investment by our company's
leadership to increase our online presence, brand awareness and sales,"
said Semyon Dukach, SMTP, chairman of the board of directors. "inSegment
brings a proven track record from working with globally recognized brands
such as Kapersky Labs, Andrew Johns Investments, Novaya Ventures,
Rockland Trust and Harvard University Credit Union."

inSegment utilizes a proven methodology of Conversion Architecture, which
combines comprehensive website development, online marketing management
and search engine optimization to increase sales.

Alexander Kesler, founder and president of inSegment, noted that, "We are
pleased to represent SMTP and will use our proven methodology and systems
to plan and execute their digital marketing effort to deliver measurable
results."

Under the terms of the agreement, inSegment has agreed to receive up to
50% of the $300,000 contract value in common stock, demonstrating its
confidence in SMTP and long-term commitment to a successful relationship.

ABOUT SMTP, Inc. (OTCBB: SMTP)
SMTP (http://www.SMTP.com) is a leading
provider of cloud-based services to facilitate email deliverability,
including bulk and transactional sending, reputation management,
compliance auditing, abuse processing and issue resolution. Our services
provide customers with the ability to increase the deliverability of
email with less time, cost and complexity than handling it themselves.
SMTP, Inc. is based in Cambridge, Massachusetts and on the web at
http://www.smtp.com.

ABOUT inSegment, Inc.
inSegment, Inc. (http://www.inSegment.com) is a
leading digital marketing agency successfully combining expertise in web
strategy, design, development, search engine marketing and advanced
analytics to deliver measurable results for its clients. Utilizing
inSegment's proprietary Conversion Architecture methodology and blending
best-in-class digital marketing services inSegment delivers powerful
digital solutions that engage users and drive ROI for paid search, search
engine optimization and mobile campaigns. The agency continues to sustain
significant growth while expanding upon a global client-base.

Safe Harbor Statement
The information posted in this release may contain
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. You can identify these statements by use
of the words "may," "will," "should," "plans," "explores," "expects,"
"anticipates," "continues," "estimates," "projects," "intends," and
similar expressions. Forward-looking statements involve risks and
uncertainties that could cause actual results to differ materially from
those projected or anticipated. These risks and uncertainties include,
but are not limited to, general economic and business conditions, effects
of continued geopolitical unrest and regional conflicts, competition,
changes in technology and methods of marketing, delays in completing new
customer offerings, changes in customer order patterns, changes in
customer offering mix, continued success in technological advances and
delivering technological innovations, delays due to issues with
outsourced service providers, and various other factors beyond the
Company's control.

For Further Information Contact SMTP, Inc.

CONTACT
Mostafa Razzak
JMR Worldwide
212.786.6036
m.razzak@jmrworldwide.com

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