Beiersdorf ups 2012 outlook on better than expected Q3

FRANKFURT Fri Nov 2, 2012 3:18am EDT

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FRANKFURT Nov 2 (Reuters) - Germany's Beiersdorf, the maker of Nivea cream, increased its revenue outlook for the year as it reported better than expected third-quarter results.

Beiersdorf has been cutting back on unprofitable products as part of a drive to regain market share and new CEO Stefan Heidenreich has also launched a new round logo for the Nivea brand and focus on overseas markets.

It reported third-quarter sales of 1.5 billion euros ($1.9 billion) and earnings before interest and tax (EBIT) of 184 million euros.

Analysts had expected the group to report third-quarter EBIT of 149 million euros on sales of 1.462 billion, according to a Reuters poll. ($1 = 0.7730 euros) (Reporting by Victoria Bryan)

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