No Doubt apologize to Native Americans for Wild West video

LOS ANGELES Sun Nov 4, 2012 4:13pm EST

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LOS ANGELES (Reuters) - The Pop band No Doubt was forced to remove a new Wild West-themed music video and issue an apology after getting complaints from the Native American community, saying its intention was "never to offend, hurt or trivialize" their culture or history.

The Southern California band - made up of lead singer Gwen Stefani, guitarist Tom Dumont, bassist Tony Kanal and drummer Adrian Young - posted an apology on their official website on Saturday following the release of their latest video for the single "Looking Hot."

"As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history," the band said.

The video, which debuted on Friday, featured Stefani dressed in tribal garments as a Native Indian princess captured by Young and Dumont dressed as cowboys, while Kanal played a tribe chief who rescues Stefani.

Some users took to social media platforms to criticize the band's use of tribal imagery, leading No Doubt to remove the video online, adding that "being hurtful to anyone is simply not who we are."

"Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people ... We sincerely apologize to the Native American community and anyone else offended by this video," they said.

"Looking Hot" is the second single from No Doubt's latest album "Push and Shove," their first studio release in a decade. The band initially rose to fame in the early 1990s in the new wave ska-punk scene and crossed over into pop with hits such as "Don't Speak" and "Just A Girl."

(Reporting By Piya Sinha-Roy; Editing by Paul Simao)

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Comments (5)
dgcasey0325 wrote:
The problem is that there will always be someone, somewhere that is going to get their nose bent out of shape about something. Do the world’s greatest version of Silent Night and someone, somewhere will get offended because they aren’t Christian. Show a video of two young, white people walking along a park path, holding hands and someone, somewhere will get offended because they aren’t black. Show Gwen Stefani doing the jitterbug with Yogi Bear and someone, somewhere will be crying like a two-year-old about how their dog was mauled by a grizzly bear twenty years ago.

Nov 04, 2012 7:14pm EST  --  Report as abuse
newsmaven wrote:
I’m glad they pulled the video. Haven’t native Americans been through enough, their culture is trivialized in so many ways that it is sickening. I don’t think Gwen Stefani knows anything about the plight of minorities. I thought her photos with Asian women worshiping her were also offensive I’m sick of these entitled people pretending they know anything about how they disrespect cultures.

Nov 04, 2012 7:28pm EST  --  Report as abuse
dibeanie wrote:
Yer right, dgcasey. I’ve followed this band long enuff to know they wouldn’t purposely set out to hurt or offend anyone or any walk of life.

Nov 04, 2012 8:05pm EST  --  Report as abuse
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