Sainsbury's sales rise on own-brand boost - Kantar

Tue Nov 6, 2012 7:31am EST

LONDON, Nov 6 (Reuters) - J Sainsbury, Britain's
third-biggest supermarket group, has lifted its market share,
helped by investment in its cheaper own-brand products, industry
data showed on Tuesday.
    Market researcher Kantar Worldpanel said Sainsbury's sales
rose 6.4 percent in the 12 weeks to Oct. 28, increasing its
share of the UK grocery market to 16.8 percent from 16.4 percent
a year ago, as the group also continued to benefit from its
sponsorship of the summer's Paralympic Games.
    Britain's No. 4 grocer Wm Morrison Supermarkets saw
sales slip 0.4 percent in the period, pushing its market share
down to 11.5 percent from 12.0 percent a year ago.
    "Morrison's performance this month will cause concern.
Recent announcements about the development of online and
convenience, which are the two fastest growing grocery channels,
will no doubt be given added urgency as these channels continue
to deliver growth for competitors," said Edward Garner, director
at Kantar Worldpanel.
    In September, Morrison said it would ease back on its
investment drive, reducing its new space target for the 2012-13
year due to expectations that high fuel prices and government
austerity measures were likely to weigh on consumer spending
well into next year. 
    Kantar said market leader Tesco achieved sales
growth of 2.1 percent over the 12 weeks, with its share falling
0.5 percentage points to 30.5 percent.
    Britain's second-largest supermarket group Asda, part of
Wal-Mart Stores Inc, saw its market share edge down 0.1
percentage point to 17.5 percent.
    Privately-owned German discount retailer, Aldi, saw sales
rise 29.0 percent in the period, pushing its market share up to
3 percent.
    The data comes on the day a separate industry survey showed
British retail sales slowed sharply in October as shoppers
limited spending to essentials, dampening hopes that consumers
will drive the economic recovery. 
    Following is a summary of Kantar's market share figures in
percent:
    
                  12 wks to     12 wks to     pct change
                  Oct 28, 2012  Oct, 30 2011  in sales
 Tesco            30.5          31.0          2.1
 Asda             17.5          17.6          3.2
 Sainsbury        16.8          16.4          6.4
 Morrison         11.5          12.0          -0.4
 Co-operative     6.7           7.0           -0.6
 Waitrose         4.7           4.5           8.0
 Aldi             3.0           2.4           29.0
 Lidl             2.7           2.5           10.9
 Iceland          2.0           1.9           9.2
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