Technical Analysis on Walt Disney and CBS -- U.S. Entertainment Industry Facing Challenges

Thu Nov 8, 2012 8:00am EST

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  NEW YORK, NY, Nov 08 (Marketwire) -- 
A flurry of earnings reports from U.S. media companies have been released
this week with CBS releasing theirs yesterday and Walt Disney today. A
number of large advertising companies lately reported a slowdown in ad
spending during the quarter, which could be bad news for companies such
as The Walt Disney Co. and CBS Corporation. StBulls.com has initiated
technical analysis on The Walt Disney Co. (NYSE: DIS) and CBS Corporation
(NYSE: CBS). These reports are free upon registration at 

http://www.stbulls.com/ 

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    The softness in advertising spending is likely a result of the uncertain
economic situation. While in the U.S. the recovery seems to be gaining
traction, the economic climate remains somewhat shaky. The recession in
Europe continues to threaten the macro-economy and at home election
uncertainty and the looming fiscal cliff make for an unstable situation.
Furthermore, the Olympic Games concentrated ad spending to one network,
posing a challenge to competitors. Our technical analysis on CBS is
accessible at
 http://www.stbulls.com/CBSCorporation08112012.pdf 

    Hurricane Sandy is also a concern, as it is forecasted to have cost the
advertising market around $500 million. Even in light of this negative,
The Walt Disney Company committed $2 million towards relief and
rebuilding efforts for those affected by super-storm Sandy. Read our
technical analysis on Walt Disney at 

http://www.stbulls.com/TheWaltDisneyCo08112012.pdf 

    Looking at the box office, the quarter included a few hits, but overall
results for the period are expected to be lackluster and face some tough
comparisons from last year's successes. Television ratings for the
broadcasting season have also been disappointing, as through week 4,
overall primetime ratings have struggled. 

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