TEXT-S&P rates Deluxe Corp. notes 'BB-'

Fri Nov 9, 2012 1:36pm EST

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Overview
     -- Deluxe Corp. is issuing $200 million of new senior unsecured notes due 
2020 to refinance existing debt.
     -- We are assigning our 'BB-' issue-level rating with a '4' recovery 
rating to the proposed notes.
     -- We affirmed all other ratings, including the 'BB-' corporate credit 
rating.
     -- The stable outlook reflects our expectation that Deluxe will maintain 
sufficient flexibility within its financial profile to accommodate potential 
weakness in operating performance and potentially to make additional 
acquisitions as well.

Rating Action
On Nov. 7, 2012, Standard & Poor's Ratings Services assigned its 'BB-' 
issue-level rating with a '4' recovery rating to Shoreview, Minn.-based Deluxe 
Corp.'s proposed $200 million senior unsecured notes due 2020. The '4' 
recovery rating indicates our expectation of average (30% to 50%) recovery of 
principal in the event of a payment default. On Nov. 9, 2012, we affirmed all 
other ratings, including the 'BB-' corporate credit rating.

The company intends to use the proceeds from the bonds to refinance the 7.375% 
senior unsecured notes due 2015.

Rationale
The refinancing is leverage-neutral and improves interest coverage slightly. 
The transaction will refinance the company's most expensive debt and extend 
its maturity profile. 

The rating on Shoreview, Minn.-based customized printed products provider 
Deluxe Corp. reflects the intermediate- and long-term risks the company's 
business segments face. In our view, Deluxe has a "weak" business risk 
profile, based on our criteria, principally because of the significant risk of 
continued secular declines and the keen competition in the check-printing 
sector. Check-printing accounted for 61% of its 2011 fiscal year revenue. We 
believe these trends will pressure Deluxe's organic revenue and EBITDA margin 
over the next couple of years. Relative low leverage underpins our view of 
Deluxe's financial risk profile as "significant," based on our criteria. In 
2012, we expect revenue and EBITDA to grow at a mid-single-digit percentage 
rate, mainly because of a contract win, growth in small business services, and 
recent acquisitions that we expect to offset organic declines in check 
printing. 

Deluxe is one of the largest U.S. providers of checks. The company has three 
segments: Direct Checks (DC), Small Business Services (SBS), and Financial 
Services (FS). We believe the fall in check usage because of the continued 
adoption of electronic payment methods will continue to hurt all three 
segments. We expect check volume declines to continue at a mid-single-digit 
percent rate, in line with recent trends. According to a Federal Reserve study 
released in December 2010, the number of checks written in the U.S. dropped by 
approximately 6.1% per year between 2006 and 2009. We also expect the FS 
segment to continue to face pressure from consolidation among financial 
institutions.

Under our base-case scenario, we expect full-year 2012 revenue and EBITDA to 
increase at a mid-single-digit percent rate, respectively, reflecting a recent 
check printing contract win, growth in small business services, and benefits 
from recent acquisitions, partly offset by a continued decline in check orders 
. In 2013, we expect revenue and EBITDA to be flat to slightly up, as benefits 
from the recent acquisition are offset by further declines in check orders. 
Our rating incorporates our expectation of limited margin improvement in 2013, 
as we believe cost reductions will be more difficult to implement then. 

The company's operating performance for the three months ended Sept. 30, 2012 
was above our expectations. Revenue increased 6.5%, as lower check order 
volume partly offset benefits from acquisitions, price increases, and growth 
in the small business service segment. We estimate that organic revenue 
increased by about 4%. For the same period, EBITDA increased 6.5% because of 
cost- cutting and revenue growth. The EBITDA margin dropped to 23.4% for the 
12 months ended Sept. 30, 2012, from 23.8% in the same period last year. 
Deluxe's debt to EBITDA decreased to 2.1x as of Sept. 30, 2012, from 2.5x in 
the same period last year, mainly because of the higher EBITDA base and a 
lower debt balance. The company's leverage is under the indicative 
debt-to-EBITDA financial risk ratio range of between 3x and 4x that 
characterizes a significant risk profile, based on our criteria. 

Although we believe Deluxe's leverage will stay below 3x over the intermediate 
term, leverage could drift higher in the event of acquisitions or if secular 
operating trends worsen. EBITDA coverage of interest increased to 8x for the 
12 months ended Sept. 30, 2012, from 7.1x in the same period a year ago. Pro 
forma for the refinancing, interest coverage was in the mid-8x area as of 
Sept. 30, 2012. Our base-case scenario indicates that the company's credit 
metrics will improve for full- year 2012, incorporating our expectation of 
revenue and EBITDA growth and repayment of the notes maturing in December 
2012. We expect leverage to drop below 2.0x by year- end. In 2013, we expect 
lease- adjusted leverage to remain in this area, primarily because of our 
expectation of relatively flat revenue and EBITDA growth. We expect interest 
coverage to improve to over 9x because of lower interest payments. The company 
converted 42.2% of EBITDA to discretionary cash flow for the fiscal year ended 
Sept. 30, 2012, and we expect it will continue to convert more than 40% of its 
EBITDA to discretionary cash flow in fiscal 2013. We believe Deluxe will use a 
meaningful portion of its discretionary cash flow for tuck-in acquisitions. 

Liquidity
In our view, Deluxe has "adequate" sources of liquidity to more than cover its 
needs over the next 12 months. Relevant expectations and assumptions 
incorporated into our liquidity analysis are as follows:
     -- We expect the company's sources of liquidity to exceed its uses by 
1.2x or more over the next 12 months.
     -- We also expect net sources of liquidity to be positive over the next 
12 months, even under a scenario of a 15% drop in EBITDA.
     -- We believe the company will have sufficient covenant headroom for 
EBITDA to decline by 15% without breaching its covenants.
     -- We view the company as having good relationships with its banks and a 
satisfactory standing in the credit markets.
     -- Because of Deluxe's access to its revolving credit facility, we 
believe it will be able to absorb low-probability, high-impact shocks.

As of Sept. 30, 2012, Deluxe's sources of liquidity included $191.4 million of 
availability under its $200 million revolver, and $105.6 million of cash on 
hand. We expect discretionary cash flow generation of between $145 million and 
$160 million in 2012 and between $145 million to $165 million in 2013. We 
anticipate capital expenditures of roughly $35 million and dividends of about 
$50 million in 2012 and 2013. Near-term debt maturities are manageable, with 
cash flow and the revolving credit facility. About $85 million of debt matures 
in December 2012, which the company can repay with cash flow or with 
borrowings from its revolving credit facility.

As of Sept. 30, 2012, the company had an adequate cushion of compliance with 
its leverage and interest coverage covenants. The financial covenants do not 
tighten for the remaining life of the facility.

Recovery analysis
Deluxe's guaranteed senior notes due 2015 and guaranteed senior notes due 2019 
have an issue-level rating of 'BB-' (the same as the corporate credit rating) 
with a recovery rating of '4'. The '4' recovery rating indicates our 
expectation of average (30% to 50%) recovery for noteholders in the event of a 
payment default. Deluxe's senior notes due 2012 and notes due 2014 have an 
issue-level rating of 'B' (two notches below the corporate credit rating) with 
a recovery rating of '6'. The '6' recovery rating indicates our expectation of 
negligible (0% to 10%) recovery for noteholders in the event of a payment 
default. (For the recovery analysis, see Standard & Poor's recovery report on 
Deluxe Corp., published on RatingsDirect on March 30, 2012.)
Outlook
The stable rating outlook reflects our expectation that Deluxe will maintain 
sufficient flexibility within its financial profile to accommodate potential 
weakness in operating performance and make additional acquisitions. Although 
unlikely over the next year, the rating could come under pressure if the 
company adopts a more aggressive financial policy, experiences significant 
deterioration in its operating performance, or makes a sizable debt-funded 
acquisition that propels leverage over 4x. More specifically, a large, 
debt-financed acquisition, together with client losses, lower check volume, 
and pressure on small businesses, could reduce Deluxe's discretionary cash 
flow and elevate its leverage to over 4x, at which point we would likely lower 
the rating. 

We would consider a higher rating if Deluxe successfully diversifies its 
business away from check printing and into a business with solid growth 
prospects, while preserving its EBITDA margin and credit metrics. We do not 
consider an upgrade likely over the next 12 months.

Related Criteria And Research
     -- Business Risk/Financial Risk Matrix Expanded, Sept. 18, 2012
     -- Liquidity Descriptors For Global Corporate Issuers, Sept. 28, 2011
     -- 2008 Corporate Criteria: Analytical Methodology, April 15, 2008

Ratings List

Ratings Affirmed

Deluxe Corp.
Corporate Credit Rating   BB-/Stable/--
Senior Unsecured          BB-
Recovery Rating           4
Senior Unsecured          B
Recovery Rating           6

New Ratings

Deluxe Corp.
Senior Unsecured
 $200 mil nts due 2020    BB-
 Recovery rating          4


Complete ratings information is available to subscribers of RatingsDirect on 
the Global Credit Portal at www.globalcreditportal.com. All ratings affected 
by this rating action can be found on Standard & Poor's public Web site at 
www.standardandpoors.com. Use the Ratings search box located in the left 
column.
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