New Cookware and Tools from Williams-Sonoma Represent the Next Generation in Cooking Technology

Tue Nov 13, 2012 6:00am EST

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New Cookware and Tools from Williams-Sonoma Represent the Next Generation in Cooking Technology

Thermo-Clad™ cookware, stainless steel kitchen tools, and Williams-Sonoma smart tools introduction draws on more than five decades of culinary expertise

Williams-Sonoma, a member of the Williams-Sonoma Inc. portfolio of brands, announced today the introduction of its own line of cookware, stainless steel tools, and tech-driven Williams-Sonoma smart tools for the kitchen. Drawing on five decades of culinary experience, these new products represent the next generation of technologically advanced cookware and tools for home cooks and professional chefs.

The first products in the Williams-Sonoma Thermo-Clad™ cookware line, along with Williams-Sonoma stainless steel tools and three Williams-Sonoma smart tools – to keep customers connected in the kitchen – will be available online at williams-sonoma.com beginning today and available in Williams-Sonoma retail stores throughout the U.S. and Canada beginning November 23.

“Innovation, quality and craftsmanship are all part of the Williams-Sonoma legacy. With more than 56 years of product innovations and experience, we have created the ultimate line of cooking equipment and tools,” said Richard Harvey, brand president of Williams-Sonoma. “After extensive development, we are proud to introduce our most technologically advanced cookware and tools to date.”

“By combining our years of authority and product expertise, we created a line so innovative – we put our name on it,” said Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc. “This introduction is an important strategic development for our business. The products introduced today are just the beginning – over the next several years, we will be introducing many more new products that will bear our name.”

Williams-Sonoma’s new Thermo-Clad™ line uses an exclusive aluminum alloy that provides up to 35% more conductivity, resulting in precise and even heating and temperature control. This high conductivity insures that the pan will come to the desired temperature quickly, and that cooking stops when the pans are removed from the heat to prevent over-cooking. Double-wall insulated lids ensure even temperature throughout, while keeping food warm after cooking. Manufactured in Italy, this new cookware technology and design features stay-cool, ergonomic handles that are especially comfortable in the hand. Versatile and efficient, offering deeper fry and sauté pans, the new Thermo-Clad™ cookware comes with a lifetime guarantee. Initial Thermo-Clad™ products available at launch include a 10-piece cookware set, 10” non-stick fry pan and 12” non-stick fry pan with lid.

Williams-Sonoma’s stainless steel tools feature ergonomic and weighted handles for optimal balance, feel, comfort and control. The high performance balloon whisks feature an innovative “flat wire” design that produces aeration at a faster speed. All dishwasher-safe, the tools will be sold separately as well as in sets.

Recognizing the impact that technology is having in the kitchen, the three Williams-Sonoma smart tools - Bluetooth® speaker, kitchen stand, and screen shield - arrive just in time for the holidays, and make perfect gifts for the home cook. The simple and functional kitchen stand is designed to support Apple’s iPad and can be used by itself or seamlessly sit on top of the Bluetooth speaker. Designed to deliver exceptional sound quality throughout the kitchen, or anywhere in the home, the splash-proof speaker turns an iPad into a kitchen TV, providing the ability to watch any online/local video content with exceptional stereo sound output. Additionally, the speaker acts as a charging station with two USB ports.

Designed for use with Apple’s iPad, the Bluetooth® speaker will also be available at Apple retail stores in the U.S. and at the Apple Online Store (www.apple.com) beginning November 14.

ABOUT WILLIAMS-SONOMA

Since its founding by Chuck Williams in 1956, Williams-Sonoma has been bringing people together around food. A leading specialty retailer of high-quality products for the kitchen and home, the brand provides world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bake ware, tabletop and bar, outdoor, and cookbooks, as well as furniture, lighting and decorative accessories. A specialty food hall offers a range of distinctive food items, from pre-prepared foods and mixes, to spices and sauces that enhance the culinary experience. Each Williams-Sonoma store features a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in the stores and online. For more information, please visit: www.williams-sonoma.com.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing seven distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and Rejuvenation (lighting and hardware) – are marketed through 584 stores, seven direct mail catalogs and six e-commerce websites. In addition, on November 8, 2012, the company launched Mark and Graham (personalized gifts and gifts for the home), which will be marketed through a direct mail catalog and an e-commerce website. Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands throughout the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

Media Contacts:
Williams-Sonoma PR
Rebecca Weill, 415-616-8342
rweill@wsgc.com
or
Williams-Sonoma PR
Shannon Gomes, 415-616-8343
sgomes@wsgc.com

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