Lacoste acquired by Switzerland's Maus Freres

GENEVA Thu Nov 15, 2012 4:27am EST

GENEVA Nov 15 (Reuters) - Lacoste SA, the French classic fashion brand that bears the crocodile symbol, has been acquired fu lly by the Swiss family-held group Maus Freres, the buyer said on Thursday.

The deal -- which follows a Lacoste family feud over management -- valued the French sportswear maker at 1.0 billion euros, Maus Freres said in a statement issued in Geneva.

"All Lacoste family shareholders have decided to sell the totality of their shares to Maus Freres, which already held 35 percent of Lacoste capital via its subsidiary Devanlay," it said regarding the brand founded by tennis man Rene Lacoste. (Reporting by Stephanie Nebehay)

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