AMD Powers Brilliant HD Game and Video Performance for Nintendo's Wii U

Fri Nov 16, 2012 9:00am EST

* Reuters is not responsible for the content in this press release.

  SUNNYVALE, CA, Nov 16 (Marketwire) -- 
AMD (NYSE: AMD) is proud to support Nintendo's newly launched Wii U home
console as the supplier of custom AMD Radeon(TM) HD GPU technology. As
announced at E3 in 2011, the custom-for-Nintendo AMD graphics processor
enables Wii U to provide exciting, immersive game play, brilliant HD
video and game graphics and new forms of interaction for consumers. Since
2001, AMD technology has been included in more than 118 million Nintendo
Wii and GameCube hardware units around the world.(1) 

    The AMD GPU will help bring Nintendo's popular franchises into HD for the
first time with new innovative game-play experiences, and the new Wii U
GamePad(TM) controller, which creates a second window into the game
world. "Wii U and its GamePad controller offer completely new and
unexpected game-play and entertainment experiences," said Genyo Takeda,
General Manager, Integrated Research & Development Division, Nintendo
Co., Ltd. "We chose AMD to support our HD gaming efforts with its
best-in-class graphics capabilities, and we're proud to call them a
technology partner."

    "Our relationship with Nintendo is the next exciting chapter in the long
AMD history of supplying the game console market with our elite graphics
expertise," said Saeid Moshkelani, corporate vice president and general
manager, Semi-Custom Business Unit, AMD. "Working so closely with
Nintendo to create the ideal custom graphics processor for Wii U is
another example of how AMD stands for giving consumers the best video
entertainment and gaming experience -- whether that's a next-generation
console, desktop and notebook PC, big screen HDTV or tablet." 

    The new Wii U is available just in time for the Holidays along with other
AMD-powered notebooks, tablets and desktops, rounding out tech-savvy
consumers' holiday wish list. According to the Consumer Electronics
Association(2), three in four gift-giving adults plan to buy a
consumer-electronics product as a gift. AMD-powered products provide
superior computing experiences for consumers -- from more brilliant
graphics when gaming to longer battery life when on the go -- ultimately
letting people do more every day. 

    Supporting Resources


--  For more information about AMD-powered products available this
    Holiday:
   
http://blogs.amd.com/fusion/2012/11/16/amd-delivers-on-holiday-wish-lists-from-g
ming-to-pcs
--  Official Website: http://www.nintendo.com/wiiu
--  Become a fan of AMD technology on Facebook
--  Become a fan of AMD gaming on Facebook

    

About AMD
 AMD (NYSE: AMD) is a semiconductor design innovator
leading the next era of vivid digital experiences with its groundbreaking
AMD Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on driving
industry-leading cloud computing and virtualization environments. AMD's
superior graphics technologies are found in a variety of solutions
ranging from game consoles, PCs to supercomputers. For more information,
visit http://www.amd.com.

    AMD, the AMD Arrow logo, Radeon, and combinations thereof, are trademarks
of Advanced Micro Devices, Inc. Other names are for informational
purposes only and may be trademarks of their respective owners.

    1.
http://www.nintendo.co.jp/ir/library/historical_data/pdf/consolidated_sales_e120
.pdf

2. From CEA's 19th Annual CE Holiday Purchase Patterns Study 

    

Contact:
Kristen Lisa
AMD Public Relations
(512) 602-6020
kristen.lisa@amd.com 

Katie Nafius
Edelman for AMD
(512) 634-3659
katie.nafius@edelman.com 

Copyright 2012, Marketwire, All rights reserved.

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