ad:tech New York Startup Spotlight Winners Announced: Idomoo, Placed, Point Inside and LeadSift

Mon Nov 19, 2012 12:00pm EST

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY, Nov 19 (Marketwire) -- 
ad:tech, in partnership with Gap, Unilever, GE and Target, is excited to
announce the winners of its Startup Spotlight Series: Idomoo, Placed,
Point Inside and LeadSift. 

    These four global brands partnered with ad:tech to find the most
innovative new companies in digital marketing. The competition launched
in August, with each brand hunting for a specific solution: Gap Shopper
Marketing, Unilever Mobile Commerce, GE Data & Analytics and Target
Social Video & TV. 

    Over a hundred startups entered, but only sixteen were chosen as
finalists. The finalists pitched live, on-stage at ad:tech New York, and
the stakes were high. In addition to winning the ad:tech Innovation
Award, the chosen startups would potentially get new business -- as they
were competing to take their pitches in-house to their respective brands.
Idomoo, Placed, Point Inside and LeadSift exceeded all expectations to
become Startup Spotlight Series winners at the New York show. 

--  Target Social Video & TV: Idomoo
    --  Idomoo is changing the way companies interact and communicate with
        prospects and customers through mass-produced personalized video.
--  Unilever Mobile Commerce: Placed
    --  Placed is Location Analytics. By connecting the physical and
        digital worlds, Placed has created a new class of analytics
        focused on location.
--  Gap Shopper Marketing: Point Inside
    --  Point Inside is the leading mobile shopper engagement platform
        that uniquely uses multiple indoor location technologies to
        provide brick-and-mortar retailers with micro-location marketing
        and private ad network capabilities.
--  GE Data & Analytics: LeadSift
    --  LeadSift is a tool that generates highly relevant sales leads by
        mining large amounts of publicly available social media data.


"Placed, Idomoo, LeadSift and Point Inside exemplify what it means
to push boundaries in advertising technology, and create real value for
big brands," said Tameka Kee, content director, ad:tech. "I'm happy that
we were able to create a unique opportunity for both the startups and the
global brands that partnered with us, and I'm delighted to present the
winners with ad:tech's Innovation Award." 

    To learn more about the Startup Spotlight competition please visit 

    Follow @adtech on Twitter and hashtag #adtech to see what people are
saying about the show. 

    More information on Facebook:; Google+ 

    About Gap Inc. 
 Gap Inc. is a leading global specialty retailer offering
clothing, accessories, and personal care products for men, women,
children, and babies under the Gap, Banana Republic, Old Navy, Piperlime,
and Athleta brands. Fiscal 2011 net sales were $14.5 billion. Gap Inc.
products are available for purchase in about 90 countries worldwide
through about 3,000 company-operated stores, about 200 franchise stores,
and e-commerce sites. For more information, please visit

    About Unilever United States 
 Unilever is one of the world's leading
suppliers of fast moving consumer goods with strong operations in more
than 100 countries and sales in 180. With products that are used over two
billion times a day around the world, we work to create a better future
every day and help people feel good, look good and get more out of life
with brands and services that are good for them and good for others. In
the United States the portfolio includes brand icons such as: Axe, Ben &
Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort
For Men, Country Crock, Degree, Dove personal care products, fds, Good
Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!,
Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond's,
Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft &
Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone.
All of the preceding brand names are registered trademarks of the
Unilever Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs more than
11,000 people in the United States -- generating over $8 billion in sales
in 2011. For more information, visit 

    About GE 
 GE (NYSE: GE) works on things that matter. The best people and
the best technologies taking on the toughest challenges. Finding
solutions in energy, health and home, transportation and finance.
Building, powering, moving and helping to cure the world. Not just
imagining. Doing. GE works. For more information, visit the company's
website at 

    About ad:tech
 For more than 15 years, ad:tech has provided media,
marketing and technology professionals with the tools and techniques they
need to succeed in a changing digital world. With 9 shows in 7 countries,
ad:tech's globally respected roster of speakers, workshops and exhibitors
continues to make it the preferred resource and destination for digital
marketers everywhere. It's where marketers gather together to do business
in a vibrant and exciting marketplace.

    For more information, please visit


Debbi Roth 
DMG Events 
(415) 537-8520 

Caitlin Leddy 
SHIFT Communications 
(617) 779-1830 

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