"Eastlink To Go" Takes TV Everywhere With the Power of Cisco Videoscape

Tue Nov 20, 2012 11:00am EST

* Reuters is not responsible for the content in this press release.

  HALIFAX, NS and TORONTO, Nov 20 (Marketwire) -- 
Cisco today announced that Eastlink, a leading telecommunications service
provider in Canada, is using Cisco Videoscape(TM) to power its new mobile
video platform, Eastlink To Go, which delivers new consumer experiences
anytime, anywhere. Eastlink digital TV customers now can watch their
favourite TV content at no extra cost when outside the home -- on their
PCs, laptops, tablets and mobile devices. 

    Eastlink To Go enables content to fit on any screen through an intuitive
technology that adapts the format of the content for optimum quality and
a superior viewing experience. 

    Facts and Highlights:

--  Eastlink customers can use Eastlink To Go by simply logging in to a
    one-step, easy-to-use portal platform. They will be able to access
    Hollywood Suite OnDemand and Eastlink TV OnDemand, as well as live
    content from Eastlink TV.
--  Eastlink has more than 1,600 employees providing a range of video,
    internet, phone, community programming, home security and advertising
    services to residential, business and public sector customers in
    Atlantic Canada, Ontario, Quebec, Alberta, Manitoba, British Columbia
    and Bermuda.
--  Cisco Videoscape harnesses the potential of cloud, network and client
    to bring live and on-demand video across a number of network devices
    such as laptops, smartphones and Android devices.
--  Cisco Videoscape reinvents the TV experience by letting service
    providers bring together content from pay TV, online and on-demand
    sources. Content can further be combined with social media,
    communications and mobility to create a 'better-than-being-there'
    video experience.
--  In developing Eastlink To Go, Eastlink has used the power of
    Videoscape to deliver a "TV Everywhere" experience and extend branded
    content such as on-demand, online and linear TV to customers' PCs and
    Macintosh computers, tablets and smartphones. The deployed Videoscape
    solutions include Cisco Videoscape Distribution Suite, Cisco
    Videoscape Media Suite, Cisco Media Processor and Transcode Manager,
    and Cisco Videoscape Soft Clients. Together, these components provide
    a pre-integrated, pre-tested "TV Everywhere" solution that can be
    deployed right away and can be used as a platform to roll out new
    services in the future.


Supporting quotes:

    Lee Bragg, CEO, Eastlink:

    "The amount of video content our customers watch continues to increase,
and so do the ways in which our customers want to view that content.
Eastlink To Go, powered by Cisco Videoscape, is another great example of
our continued focus on innovation to ensure our customers have the
products and services they need to adapt to a rapidly evolving video

    Mark Kummer, vice president, Service Provider, Cisco Canada:

    "Eastlink was among the first end-to-end Cisco Videoscape customers and
continues to use the technology in innovative ways to enhance the video
experience of its customers as it moves towards a fully-realized all-IP
model. Eastlink To Go offers a versatile and highly convenient
experience, allowing users to take TV service with them for
anywhere/anytime access. In today's growing competitive climate, service
providers need to constantly evolve their offerings, and Videoscape is
one of the tools they can use to stay at the top of the game." 

    Supporting Resources:

--  Eastlink
--  Cisco Videoscape
--  Follow Cisco Canada on Twitter and Facebook


About Cisco

    Cisco (NASDAQ: CSCO) is the worldwide leader in networking that
transforms how people connect, communicate and collaborate. Cisco Canada
Co., a wholly owned subsidiary of Cisco, has offices across Canada
dedicated to customer support, sales and service. For ongoing news,
please go to http://newsroom.cisco.com/canada/.

    Cisco and the Cisco logo are trademarks or registered trademarks of Cisco
and/or its affiliates in the U.S. and other countries. A listing of
Cisco's trademarks can be found at www.cisco.com/go/trademarks.
Third-party trademarks mentioned are the property of their respective
owners. The use of the word partner does not imply a partnership
relationship between Cisco and any other company.

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Contact Information

Karin Scott 

Copyright 2012, Marketwire, All rights reserved.


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