2012 A Record-Breaking Year for Jackson`s Marketing Team

Tue Nov 20, 2012 12:46pm EST

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2012 A Record-Breaking Year for Jackson’s Marketing Team

Company Again Recognized as an Industry Leader Through Numerous Awards

Jackson National Life Insurance Company®’s (Jackson®’s) marketing department has had a record-breaking year, earning 32 awards from various industry and communications organizations throughout 2012. This achievement is a significant increase from 2011 and 2010, in which Jackson’s marketing materials took home 23 accolades each year, respectively. Jackson, a leading provider of investment and retirement solutions with nearly $130 billion in assets, received recognition for several of the company’s recent marketing collateral, educational pieces and electronic elements.

Overall, Jackson took home 12 accolades at the 18th Annual Communicator Awards, five at the 23rd Annual Apex Awards, six at the 79th Annual Insurance and Financial Communicators Association (IFCA) Awards and nine at the 54th Annual Insurance Marketing and Communications Association (IMCA) Awards. All four organizations honor creative excellence and recognize outstanding marketing and communications materials.

Multimedia collateral in support of Jackson’s newest variable annuity product, Elite AccessSM, garnered five total awards, including a Grand Award from Apex, an Award of Distinction and an Award of Excellence from the Communicator Awards, an Award of Excellence from IMCA and an Award of Excellence from IFCA. The awards recognized an animated, multimedia video featuring noted actor and economist, Ben Stein (www.youtube.com/watch?v=B498Epzh0n4), as well as the material’s innovative and creative packaging campaign. In addition to the multimedia collateral, Elite Access’ brochure, microsite and overall campaign materials garnered four more awards.

“Our top priority is to develop marketing materials that meet the evolving needs of financial advisors,” said Kathy Schofield, vice president of marketing for Jackson National Life Distributors LLC. “What really matters to us is that our tools and materials add value to the advisor’s business. We’re honored that our work has been consistently recognized for its effectiveness and creativity and we are extremely proud of our talented team.”

Jackson won yet another IMCA Best of Show award for its “Strength in Motion” brochure, a piece that outlines the organization’s financial strength and breadth of retirement product solutions. In addition to the Best of Show achievement, the brochure earned an Award of Distinction from the Communicator Awards and an Award of Excellence from IMCA.

Jackson’s marketing department is based at the company’s distribution office, located in Denver, Colorado. For more information on Jackson’s marketing campaigns and other awards received, please contact Courtney Sipperley at Courtney.Sipperley@jackson.com.

About Jackson National Life Insurance Company

With $130 billion in assets (IFRS)*, Jackson National Life Insurance Company (Jackson) is a leading provider of retirement solutions. The company sells variable, fixed and fixed index annuities, and institutional products. Through its affiliates and subsidiaries, Jackson also provides asset management and retail brokerage services. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, wirehouses, financial institutions and independent insurance agents. Jackson’s subsidiary, Jackson National Life Insurance Company of New York®, similarly markets products in the state of New York. For more information, visit www.jackson.com.

*Jackson has $130 billion in total IFRS assets and $119 billion in IFRS policy liabilities primarily set aside to pay future policyowner benefits (as of 6/30/12).

Elite Access Fixed and Variable Annuity (VA650, VA 660) is issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and in New York (VA650NY, VA 660NY) by Jackson National Life Insurance Company of New York (Home Office: Purchase, New York). Variable annuities are distributed by Jackson National Life Distributors LLC, member FINRA, may not be available in all states, and state variations apply. This product has limitations and restrictions, including withdrawal charges and excess interest adjustments (interest rate adjustments in New York) where applicable.

Jackson issues other variable annuities with similar features, benefits, limitations and charges. Discuss them with your representative or contact Jackson for more information.

Jackson is the marketing name for Jackson National Life Insurance Company® and Jackson National Life Insurance Company of New York®. Jackson National Life Distributors LLC.

Before investing, investors should carefully consider the investment objectives, risks, charges and expenses of the variable insurance product, including its underlying investment options. The current prospectus (or for the variable insurance products the contract prospectus and underlying fund prospectuses, which are contained in the same document) provides this and other important information. Please contact your representative or the Company to obtain the prospectus(es). Please read the prospectus(es) carefully before investing or sending money.

Annuities are issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and Jackson National Life Insurance Company of New York (Home Office: Purchase, New York). Variable annuities are distributed by Jackson National Life Distributors LLC, may not be available in all states and state variations may apply. These contracts have limitations and restrictions, including possible withdrawal charges, recapture charges and excess interest adjustments. Contact your representative or the Company for more information.

Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 160 years and had $570 billion in assets under management as of June 30, 2012. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

Jackson National Life Insurance Company
Corporate Communications
Courtney Sipperley, Media Relations Specialist
(303) 224-7546
Courtney.Sipperley@jackson.com

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