Aristocrat Enters Social Gaming

Mon Nov 26, 2012 4:01pm EST

* Reuters is not responsible for the content in this press release.

  SYDNEY, AUSTRALIA, Nov 26 (Marketwire) -- 
Aristocrat Leisure Ltd announced an agreement today to acquire Product
Madness, Inc., a leader in the fast growing online social casino market.
Product Madness is amongst the top five operators in the social casino
slot genre on Facebook, with more than 500,000 daily active users and 3.5
million monthly active users(1). 

    Product Madness has been focused on Facebook applications since its
inception in 2007, and has grown to become a leader today in the online
social casino space. Product Madness is the publisher of numerous
successful Facebook games, and has offices in San Francisco and London
with more than 20 employees. 

    The acquisition will strengthen Aristocrat's online gaming presence by
bringing the company a top tier social casino operator and a best of
breed social gaming platform. 

    CEO and Managing Director, Jamie Odell, said Aristocrat will be able to
offer its casino customers new and innovative forms of content through a
robust social gaming platform, while also gaining a strategic foothold in
the social casino market.

    "The Product Madness platform will allow our customers to meaningfully
enhance that player experience.

    "Together with our recently announced acquisition of an internet gaming
system and remote game server, Aristocrat is making strategic and
measured investments that position us for a future in which online
channels will be key to our growth," Mr. Odell added.

    Aristocrat has acquired the entire Product Madness business, including
management and staff. Product Madness co-founders, Lior Shiff and Jose
Brotons, will continue to lead the business, and are excited to bring
their robust platform technology together with Aristocrat's award winning
game content in order to drive combined growth in the social gaming

    "Joining the Aristocrat team is a significant milestone for us. The
combination of Aristocrat's game library with our powerful social
technologies and know-how will allow us to create an exciting player
experience with extensive reach, pushing our collective presence and
traction in the online social gaming market to a whole new level," the
co-founders said.

    Aristocrat Leisure Limited (ASX: ALL) is a leading global provider of
gaming solutions. The Company is licensed by more than 200 regulators and
its products and services are available in over 90 countries around the
world. Aristocrat offers a diverse range of products and services
including electronic gaming machines, interactive video terminal systems
and casino management systems. For further information visit the
company's website at

    (1) Source:


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