bswift and Sun Life Partner to Expand Online Enrollment in Group and Voluntary Benefits

Tue Nov 27, 2012 10:22am EST

* Reuters is not responsible for the content in this press release.

bswift, a leader in software and services for employee benefits
administration, and the U.S. business group of Sun Life Financial Inc.
(NYSE: SLF) (TSX: SLF), announced today an agreement allowing HR
professionals to manage online benefits administration and enrollment
more effectively.

    The partnership allows brokers and HR executives to offer Sun Life group
and voluntary benefits products using bswift's intuitive technology,
which guides consumers through the enrollment and evidence of
insurability (EOI) processes with ease and seamlessly facilitates
enrollment and eligibility, at a negotiated per-employee-fee. 

    "Sun Life's agreement with bswift underscores our goal of simplifying the
administration of benefits for customers by providing a robust,
multi-carrier solution, and demonstrates our commitment to meeting the
needs of our customers across broad market segments," said Geoff Walton,
Assistant Vice President, Voluntary Benefits with Sun Life Financial. 

    "Our partnership with Sun Life Financial provides organizations a
flexible, integrated solution to offer group and voluntary benefits to
their employees," said Josh Trent, Senior Vice President of Sales with
bswift. "We are excited to reach more consumers with our innovative
solution that has led our industry to a better way to administer

    About bswift
Based in Chicago, bswift offers software and services that streamline
benefits, HR and payroll administration for employers and public and
private exchanges nationwide. bswift's state-of-the-art
Software-as-a-Service (SaaS) technology and Business Process Outsourcing
(BPO) solutions significantly reduce administrative costs and
time-consuming paperwork, making life easier for administrators and
millions of consumers who enroll in benefits with bswift. For more
information, visit

    About Sun Life Financial
Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth
accumulation products and services to individuals and corporate
customers. Chartered in 1865, Sun Life Financial and its partners today
have operations in key markets worldwide, including Canada, the United
States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China, and Bermuda. In the United States and elsewhere,
insurance products are offered by members of the Sun Life Financial group
that are insurance companies. Sun Life Financial Inc., the holding
company for the Sun Life Financial group of companies, is a public
company. It is not an insurance company and does not offer insurance
products for sale in the United States or elsewhere, and does not
guarantee the obligations of its insurance company subsidiaries. In the
United States, Sun Life Financial provides a range of products and
services to employers and their employees, including group and voluntary
life, disability, dental and stop-loss insurance products. These products
are issued by Sun Life Assurance Company of Canada in all states except
New York. In New York, these products are issued by Sun Life Insurance
and Annuity Company of New York. Product offerings may not be available
in all states and may vary depending on state laws and regulations. Sun
Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and
Philippine (PSE) stock exchanges under the ticker symbol SLF. For more
information, visit

Company Contact
Emma Frutkin

Sun Life Financial: 
Tim Stone
Copyright 2012, Market Wire, All rights reserved.