AMD Announces Global Distribution Agreement With Symmetry Electronics for Embedded Products

Wed Nov 28, 2012 8:00am EST

* Reuters is not responsible for the content in this press release.

  SUNNYVALE, CA, Nov 28 (Marketwire) -- 
AMD (NYSE: AMD) today announced a new global distribution agreement with
Symmetry Electronics, a distribution leader in the embedded market which
includes digital signage, industrial control, automotive, manufacturing
and machine-to-machine technologies. Symmetry Electronics will
immediately begin to promote, sell and support the full line of AMD
embedded products including the newest family of AMD Embedded R-Series
accelerated processing units (APUs). This new development underscores
AMD's commitment to expanding its presence and penetration in the
embedded market, specifically around the need for high-performance,
low-power graphics solutions. 

    "We are very pleased to be teaming up with Symmetry Electronics for the
distribution of our full line of embedded solutions," said Arun Iyengar,
AMD's vice president and general manager, Embedded Solutions. "Symmetry
Electronics fully understands the performance benefits and unique
features of AMD's embedded APUs and graphics processors. Both companies
are committed to providing customers with products that are
high-performance, consume low-power and support embedded life cycles, all
while offering a comprehensive level of support to enable customers to
quickly design and integrate differentiated products while reducing

    "Our customers have a range of needs requiring a robust and
differentiated product portfolio," said Gil Zaharoni, chief executive
officer of Symmetry Electronics. "AMD has a long history of developing
innovative technology. And the addition of its industry-leading embedded
APUs and GPUs to our lineup strengthens our position and allows us to
better meet the specific needs of our customers."

    The AMD Embedded G-Series and R-Series accelerated processing unit have
proven to be a game-changing technology. By combining the analytical and
control functions in a CPU with the graphical computations done by a GPU
into a single device, the APU eliminates bottlenecks created by the
serial data bus that connects the two devices, and instead offers
unmatched parallel processing with high-performance integrated graphics
in a single chip.

    More information about the AMD Embedded G-Series and R-Series APUs can be
found on the and web sites. 

    About AMD
 AMD (NYSE: AMD) is a semiconductor design innovator leading
the next era of vivid digital experiences with its groundbreaking AMD
Accelerated Processing Units (APUs) that power a wide range of computing
devices. AMD's server computing products are focused on driving
industry-leading cloud computing and virtualization environments. AMD's
superior graphics technologies are found in a variety of solutions
ranging from game consoles, PCs to supercomputers. For more information,

    AMD, the AMD Arrow logo and combinations thereof are trademarks of
Advanced Micro Devices, Inc. Other names are for informational purposes
only and may be trademarks of their respective owners. 


Tara Sims
AMD Public Relations
(415) 713-5986

Gary Grossman
Edelman for AMD 
(503) 471-6868 

Copyright 2012, Marketwire, All rights reserved.

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