New Holland Agriculture Gold Sponsor of Sustainable Innovation Forum Alongside COP18

Thu Nov 29, 2012 12:26pm EST

* Reuters is not responsible for the content in this press release.

  LUGANO, SWITZERLAND, Nov 29 (Marketwire) -- 
New Holland Agriculture announced its support of the Sustainable
Innovation Forum as Gold Sponsor and its participation in one of the
event's three plenary panel sessions. Hosted by Climate Action in
partnership with UNEP alongside the Doha 2012 Climate Change Conference
(COP18), the Sustainable Innovation Forum will bring together over 500
senior figures from business, governments and NGOs on 6 December to
discuss how to mobilize public-private partnerships, the challenges of
sustainable urbanization with an ever-increasing population, and the
latest advances in technology and innovation. 

    Gaurav Sood, Head of Crop Solutions at New Holland Fiat India, will take
part as a panelist in the Third Plenary panel session Technology and
Innovation: accelerating the green economy, which will focus on the
latest breakthroughs in green technologies and innovations being
developed by business and industry. He will bring to the discussion more
than 20 years of experience in the agriculture industry, his ability to
evaluate agricultural trends and assess appropriate farming technologies
and equipment, and his expertise in biomass collection systems. 

    "Climate change represents one of the greatest challenges of our age,"
commented Franco Fusignani, New Holland Agriculture Brand Leader, "but it
can also be seen as an opportunity to catalyze a transition to a
low-carbon, resource efficient, sustainable agriculture."

    New Holland's commitment to the environment has led to its pioneering
Clean Energy Leader strategy, which was launched in 2006 to look for
practical and accessible ways to reconcile the needs of the agricultural
industry with increasingly urgent calls for action to protect the
environment. This strategy has led to heavy investment in its own low
emissions engine technology together with its sister, powertrain
manufacturer FPT Industrial; as a result, New Holland today offers the
widest range of Tier 4A compliant products in the industry with 33
tractors and 18 harvesters. It has also led to New Holland's involvement
in the biomass industry in Europe, North America, Brazil and India, where
it works with industry-leading biomass operations.

    New Holland Agriculture's participation in this important Forum is
testament to its commitment to supporting local farming communities
through a smooth transition to sustainable development while protecting
natural resources for future generations. New Holland has been working in
agricultural projects around the world to ease countries' transitions to
sustainable mechanized farming, integrating innovation and good practices
to provide efficient solutions that optimize the use of resources and
increase productivity while cutting costs, fuel consumption and emissions.

    The correct use of the appropriate machinery is key in making the most of
scarce resources, and New Holland has the widest product offering in the
industry, supported by a global manufacturing and R&D network in order to
tailor its machines - from basic specification, easy to maintain
machines, to the most advanced, high productivity technologies - to the
different conditions around the world. One of these is the TD5 tractor on
display at the venue: shown for the first time in the Middle East, this
simple-to-maintain tractor delivers a powerful and versatile performance
combined with very low emissions and exceptional fuel efficiency.

    Mechanization, combined with the appropriate farming techniques, can make
a huge difference in obtaining the most from scarce resources, optimizing
the use of land, water and fertilizer. New Holland has the expertise to
help farmers adopt the most efficient farming practices for their local
conditions and the capability to bring in experts in complementary
specialties, such as irrigation and cultivation techniques. Skilled
operators and service technicians are also critical to a successful
transition to mechanization, which is why New Holland Agriculture views
training as essential when supplying agricultural equipment.

    "Sustainable mechanized farming is not just good for the environment,"
added Franco Fusignani, "it makes sense business-wise. When agriculture
is approached with a long term vision of sustainable growth that aims to
protect from the damaging effects of inappropriate agricultural
practices, such a healthy agriculture is good for our business, good for
the environment, and good for the local community. It uses natural
resources efficiently, contributing to their preservation, is cost
effective and productive, and it opens opportunities for further

    Note to the Editor

    Climate Action 
 The Climate Action Programme is a global communications
platform run in partnership with the United Nations Environment Programme
(UNEP). Through a leading publication (now its sixth year) and via an
acclaimed forum and exhibition, Climate Action highlights the government
policies and business solutions that are needed to become resilient to,
and take advantage of, a changing climate.

    United Nations Environment Programme - UNEP 
 Founded in 1972, the United
Nations Environment Programme (UNEP) is the UN's voice for the
environment and coordinate of all its environmental activities. It aims
to assist countries in implementing environmentally sound policies and to
encourage sustainable economic development through sound environmental
practice. UNEP provides environmental leadership on dealing with climate
change to the rest of the UN system, international organisations,
national governments, civil society and the private sector. It provides
guidance and advice to governments on reducing greenhouse gas emissions
and preparing for the consequences of climate change.

    The 18th United Nations Framework Convention on Climate Change (COP 18)

The Conference of the Parties (COP) is the governing body of the United
Nations Framework Convention on Climate Change (UNFCCC) and is
responsible for keeping international efforts to address climate change
on track. The COP 16 meeting in Cancun, Mexico resulted in the Cancun
Agreement, ultimately extending the Copenhagen Accord. The Parties
adopted a balanced package of decisions that set governments more firmly
on the path towards a low-emissions future and supported enhanced action
on climate change in the developing world. The COP 17 meeting held in
Durban, South Africa, in 2011 delivered a breakthrough on the
international community's response to climate change, setting the stage
for this year's COP18 meeting. In the second largest meeting of its kind,
the negotiations advanced, in a balanced fashion, the implementation of
the Convention and the Kyoto Protocol, the Bali Action Plan, and the
Cancun Agreements. The outcomes included a decision by Parties to adopt a
universal legal agreement on climate change as soon as possible, and no
later than 2015.

    New Holland Agriculture - New Holland Agriculture is a global
manufacturer and seller of agricultural equipment. Its reputation is
built on the success of its customers, cash crop producers, livestock
farmers, contractors, vineyards, or groundscare professionals, who can
count on the widest offering of innovative products and services: a full
line of equipment, from tractors to harvesting, material handling
equipment, complemented by tailored financial services from a specialist
in agriculture. A highly professional global dealer network and New
Holland's commitment to excellence guarantee the ultimate customer
experience for every customer. More information can be found online at New Holland is a division of CNH Global N.V. (NYSE:
CNH), a majority-owned subsidiary of Fiat Industrial S.p.A (FI.MI).

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