Appcelerator and RIM Join Forces to Reward Mobile Developers

Thu Nov 29, 2012 12:01am EST

* Reuters is not responsible for the content in this press release.

  MOUNTAIN VIEW, CALIFORNIA and WATERLOO, ONTARIO, Nov
28 (MARKET WIRE) --
Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM), a global leader in
wireless innovation, and Appcelerator(R), a leading mobile development
platform provider, today announced that they are working together to
offer mobile developers a number of incentives, including financial
rewards, free services, and testing hardware, for creating BlackBerry(R)
10 applications.

    The incentives are open to Appcelerator's ecosystem of over 390,000
developers, who have 50,000 applications deployed worldwide on over 90
million devices. Through the power of Titanium's cross platform
capabilities, developers and enterprises will be able to build and port
their applications to BlackBerry 10, and Appcelerator indicates that
developers should have the ability to reuse between 65-90% of their code
as they port from other leading platforms to BlackBerry 10.  

    Titanium for BlackBerry 10 will be available on December 7, 2012 in a
prerelease version. 

    Incentive programs for developers will include the following(i):

    - The first 1,000 developers will receive a BlackBerry(R) Dev Alpha test
device, once their application has been submitted for review on the
BlackBerry(R) World(TM) storefront 

    - Up to 10,000 developers will receive one year of free Appcelerator
Cloud Services (ACS) and Analytics, once their app is approved and
available for sale on BlackBerry World 

    - Applications that have been submitted can qualify for the BlackBerry
10k Developer Commitment

    "Developers and enterprises continue to look for robust cross-platform
solutions and we are thrilled to work with Appcelerator to have Titanium
support for BlackBerry 10," said Alec Saunders, Vice President, Developer
Relations and Ecosystems, RIM. "Appcelerator's community will not only
have the ability to leverage Appcelerator's native applications for
faster porting, but will also be part of the growing momentum for
BlackBerry 10 and be able to take advantage of the phenomenal programs we
have for developers, such as the 10k commitment." 

    According to Appcelerator, customers who standardize on the Titanium
platform can get to market up to 70 percent faster and can quickly
optimize business results with analytics-driven insights into user
behavior and app performance. Appcelerator Analytics gives developers
insight on how apps are performing, what features are being used the
most, and where there are opportunities for improvement. Appcelerator
Cloud Services (ACS) offers a fast and easy way to build connected apps
with services including status updates, photo storage and social
integration. 

    "As Appcelerator announced at the BlackBerry World 2012 conference in
May, we are committed to delivering outstanding support for BlackBerry10
within Titanium," said Sandeep Johri, Chief Operating Officer,
Appcelerator. "In our quest to deliver native apps across all the major
platforms, we are excited to roll out compelling incentives for
Appcelerator's mobile developer community, including the tools for
building and bringing apps to BlackBerry 10." 

    Appcelerator will demonstrate Titanium support for BlackBerry 10 at
BlackBerry Jam Asia in Bangkok, Thailand, November 29-30, and will host
an on-site developer workshop. RIM will offer training and support
through a webcast beginning the week of December 10, 2012.

    Useful Links 

    DevZone - https://developer.blackberry.com/jamcommunity/ 

    DevBlog - http://developer.blackberry.com 

    @BlakcBerry Dev - http://www.twitter.com/blackberrydev 

    @Appcelerator - http://www.twitter.com/appcelerator 

    Appcelerator Titanium - http://www.appcelerator.com 

    Appcelerator announcement from BlackBerry World 2012 conference in May - 
http://developer.appcelerator.com/blog/2012/05/native-blackberry-10-suppo
rt-coming-to-titanium.html

    Appcelerator Cloud Services - http://www.appcelerator.com/cloud 

    Analytics - http://www.appcelerator.com/platform/appcelerator-analytics

    (i) Restrictions apply. See Terms and Conditions for complete details. 

    About Appcelerator 

    Appcelerator is the leading mobile development platform of choice for
thousands of enterprises including eBay, Merck, Mitsubishi Electric, NBC,
PayPal and Ray-Ban, as they become mobile-first organizations. With more
than 50,000 mobile applications deployed on 90 million devices,
Appcelerator's award-winning open source development platform (Titanium)
and Appcelerator Cloud Services are used to create native apps across
multiple devices including iOS, Android, Windows and BlackBerry, as well
as hybrid and HTML5 mobile web. Customers who standardize on
Appcelerator's solutions get to market 70 percent faster and achieve a
significant competitive advantage. Appcelerator's worldwide ecosystem
includes 390,000 mobile developers and hundreds of ISVs and strategic
partners including SAP and Cognizant. For more information visit
www.appcelerator.com.

    About Research In Motion

    Research In Motion (RIM), a global leader in wireless innovation,
revolutionized the mobile industry with the introduction of the
BlackBerry(R) solution in 1999. Today, BlackBerry products and services
are used by millions of customers around the world to stay connected to
the people and content that matter most throughout their day. Founded in
1984 and based in Waterloo, Ontario, RIM operates offices in North
America, Europe, Asia Pacific and Latin America. RIM is listed on the
NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange
(TSX:RIM). For more information, visit www.rim.com or www.blackberry.com.

    Forward-looking statements in this news release are made pursuant to the
"safe harbor" provisions of the U.S. Private Securities Litigation Reform
Act of 1995 and applicable Canadian securities laws. When used herein,
words such as "expect", "anticipate", "estimate", "may", "will",
"should", "intend," "believe", and similar expressions, are intended to
identify forward-looking statements. Forward-looking statements are based
on estimates and assumptions made by RIM in light of its experience and
its perception of historical trends, current conditions and expected
future developments, as well as other factors that RIM believes are
appropriate in the circumstances. Many factors could cause RIM's actual
results, performance or achievements to differ materially from those
expressed or implied by the forward-looking statements, including those
described in the "Risk Factors" section of RIM's Annual Information Form,
which is included in its Annual Report on Form 40-F (copies of which
filings may be obtained at www.sedar.com or www.sec.gov). These factors
should be considered carefully, and readers should not place undue
reliance on RIM's forward-looking statements. RIM has no intention and
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise, except as required by law.

    BlackBerry, RIM, Research In Motion and related trademarks, names and
logos are the property of Research In Motion Limited and are registered
and/or used in the U.S. and countries around the world. All other brands,
names and marks are the property of their respective owners. RIM is not
responsible for any third party products or services.

Contacts:
Media Contacts:
Jill Asher
Public Relations, Appcelerator
jasher@appcelerator.com

Victoria Berry
Public Relations, RIM
519-597-3663
vberry@rim.com

Investor Contact:
RIM Investor Relations
519-888-7465
investor_relations@rim.com

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