JBL® Audio and CBS Radio Bring Artists` Intimate GRAMMY® Moments to Top Markets, Digital Platforms
JBL® Audio and CBS Radio Bring Artists’ Intimate GRAMMY® Moments to Top Markets, Digital Platforms
JBL GRAMMY Spotlight with 97.1 AMP Radio’s Carson Daly offers insider’s view of Music’s Biggest Night®; Contest winners to attend 55th Annual GRAMMY Awards® in February
JBL® and CBS Radio are partnering to bring music fans closer to their favorite artists through a series of intimate interviews and exclusive events. Maroon 5 and Alicia Keys are just some of the artists who will share their memories of the GRAMMY Awards® and what it means to be recognized on music’s biggest night during The JBL GRAMMY® Spotlight with Carson Daly.
The interviews, conducted by Los Angeles’s 97.1 AMP Radio morning show host Carson Daly, will be broadcast on several CBS RADIO stations after the 55th Annual GRAMMY Award nominees are announced during a prime-time concert Dec. 5 at 10:00 p.m. ET/PT on the CBS Television Network. The JBL GRAMMY Spotlight with Carson Daly will continue through Feb. 10, 2013 – the night the 55th Annual GRAMMY Awards are presented on CBS.
The JBL brand and its parent company, HARMAN International Industries, are long-time supporters of the GRAMMY Awards presentation.
“We want music fans to experience the emotions and excitement these world-class musicians feel when they are honored with the industry’s top award,” said Sachin Lawande, executive vice president of HARMAN and co-president of HARMAN Lifestyle and Infotainment. “We believe music lovers should hear the truth, and we expect this unique interview series will enhance the connection between top musicians and their fans.”
Additionally, The JBL GRAMMY Spotlight with Carson Daly includes a special exclusive sweepstakes. Fans can enter online at JBL.com/GRAMMY to win one of three VIP trips for two, with winners attending the GRAMMY Awards in February at the Staples Center in Los Angeles, as well as the opportunity to dine at one of Carson Daly’s favorite restaurants and stay in one of his preferred hotels.
“I’m exceptionally excited to be the voice of the JBL GRAMMY Spotlight campaign, and I look forward to interviewing artists who have such a special association with the historic music event,” said Daly.
The JBL GRAMMY Spotlight with Carson Daly will be featured on CBS RADIO stations in New York, Los Angeles, Chicago and Detroit, and can be accessed across multiple digital platforms, including JBL.com/GRAMMY. Adam Levine and Maroon 5 kick off the interview series, discussing the backstage atmosphere during music’s biggest showcase as well as the band’s response to winning a GRAMMY as Best New Artist in 2005. Notable artist interviews will follow throughout December, January and February.
The JBL GRAMMY Spotlight with Carson Daly was created by JBL and CBS RADIO’s local engagement experts. Altitude, powered by CBS RADIO, uses a combination of radio stations and digital assets to execute custom campaigns in cities nationwide.
“This promotion is a great example of our ability to create custom content for our partners while also engaging audiences’ locally in key markets,” said Rich Lobel, executive vice president of Altitude.
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,400 people across the Americas, Europe and Asia, and reported sales of $4.4 billion for the year ended June 30, 2012. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE: HAR.
About CBS RADIO
CBS RADIO, a division of CBS Corporation, is one of the largest major-market radio operators in the United States, with stations covering news, sports, talk, rock, country, Top 40, classic hits, and urban formats, among others. Reaching nearly 70 million unique over-the-air listeners on a weekly basis, the division operates 127 radio stations across 28 markets, including all of the Top 10. In addition, CBS RADIO offers consumers a variety of digital experiences that include streaming, mobile apps, and local websites. For more information visit www.cbsradio.com.
© 2012 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Odyssey are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. The “Hear the truth” logo is a trademark of HARMAN International Industries, Incorporated. CBS is a registered trademark of CBS Inc. GRAMMY, GRAMMY Awards and the gramophone logo are registered trademarks of The Recording Academy and are used under license. Features, specifications and appearance are subject to change without notice.
Christopher M. Dragon, 203-328-4203
Karen Mateo, 212-649-9639
Alexandria Denti, 212-614-4167
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