UBS hires SAP's Kuelps as communications, branding head

ZURICH Wed Dec 5, 2012 12:01pm EST

ZURICH Dec 5 (Reuters) - UBS said on Tuesday SAP executive Hubertus Kuelps will take over as communications and branding head on Jan. 1, the second high-profile move in the unit in a month.

Kuelps, who will report to the Swiss bank's operating chief Ulrich Koerner, replaces Michael Willi, who is leaving UBS after 20 years to take on an undisclosed role outside the bank.

Kuelps' appointment comes five weeks after Stefan Nuenlist took over Swiss communications from Peter Hartmeier, an influential former editor of Swiss daily Tages-Anzeiger.

Kuelps' job means he will be a standing guest at meetings of the Swiss bank's 12-person top management board. (Reporting By Katharina Bart; Editing by Mike Nesbit)