Apple to lose tablet market share to Android in 2012: IDC

Wed Dec 5, 2012 9:13am EST

A Google employee poses with Nexus 7 tablets at a promotional event in Seoul September 27, 2012. REUTERS/Kim Hong-Ji

A Google employee poses with Nexus 7 tablets at a promotional event in Seoul September 27, 2012.

Credit: Reuters/Kim Hong-Ji

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(Reuters) - Apple Inc's iPad and iPad mini tablets would lose some market share to devices running on Google Inc's Android platform for the full year, research firm International Data Corp (IDC) said.

Apple's worldwide tablet market share would slip to 53.8 percent in 2012 from 56.3 percent in 2011, while Android products would increase their share to 42.7 percent from 39.8 percent, IDC said.

It raised its 2012 outlook for the worldwide tablet market to 122.3 million units, up from its previous forecast of 117.1 million units, on increased shipments of Android tablets as well as high demand for iPad mini.

IDC also raised its 2013 shipment forecast to 172.4 million units from 165.9 million units.

"Tablets continue to captivate consumers, and as the market shifts toward smaller, more mobile screen sizes and lower prices points, we expect demand to accelerate in the fourth quarter and beyond," research director of tablets Tom Mainelli said.

Tablets running on Microsoft Corp's Windows operating systems, including Windows 8 and Windows RT, would grab market share from both Apple's iOS and Android, growing to 2.9 percent in 2012 and 10.2 percent in 2016, IDC said.

(Reporting by Chandni Doulatramani in Bangalore; Editing by Joyjeet Das)

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Comments (2)
Obsilutely wrote:

Dec 05, 2012 11:01am EST  --  Report as abuse
lexter wrote:
Why would we take any more notice of what these moronic and self serving analysts say now, than we did last year when the exact same analysts were telling us that this wouldn’t happen until 2015 at the earliest?
It was absurd and self evidently wrong then. Now they come back with another prediction of 2012 (25 days from the end of 2012 mind you!) that essentially admits they were out by at least a factor of 4! One year, not four. I hope no one relies on these people for real business advice rather than just to fill column inches.

Really Reuters, lift your game.

Dec 05, 2012 2:39pm EST  --  Report as abuse
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