Market Research Report -- 42% of U.S. Executives Prefer Online Purchasing Through Search Engines

Thu Dec 6, 2012 3:08am EST

* Reuters is not responsible for the content in this press release.

  ROCKVILLE, MD, Dec 06 (Marketwire) -- has announced the addition of the market research
report "Global Business Travelers' Online Shopping Habits, 2012-2013," to
their product offering.

    According to the Canadean survey, the majority of business executives
from Europe, North America and Asia-Pacific identify 'online retailing,'
'department stores' and 'hypermarkets, supermarkets and hard-discounters'
as the top three retail channels that they use. The survey reveals that a
significant percentage of business executives from Europe under 30 years
of age and between 30 and 60 years, acknowledged that they shop online,
compared to business executives 60 or above. Whereas, according to North
American business executives, regardless of gender, 'online retailing,'
'department stores,' and 'drug stores and health and beauty stores' are
identified as the leading retail channels. 

    Furthermore, product categories such as 'electrical and electronics,'
'sports and leisure,' and 'music, video and entertainment' are purchased
online 'every few months,' as identified by 57%, 44%, and 42% of
Asia-Pacific business executives respectively. In addition, product
categories such as 'electrical and electronics,' 'home and garden
products' and 'sports and leisure' are purchased online 'every few
months' as identified by 68%, 52% and 50% of business executives from
Europe respectively.

    The survey depicts that 72% of business executives have each identified
'hypermarkets' and 'department stores' as other key retail channels as
well as 'online retailing.' Illustrating this, in August 2012 British
discount retailer Wilkinson announced its plans to launch 10 new retail
stores in the UK during 2012. Additionally, women's wear brand,
SuperTrash, which is based in the Netherlands, is planning to open its
first store in Mayfair, London, UK as part of its expansion plan.
Furthermore, the UK discount retailer Poundworld revealed its plans to
launch 250 new retail outlets in the country by the end of 2017.

    For more information, visit

    Follow us on Facebook
 Follow us on Twitter 

    About Canadean 

    Canadean has long held a reputation with FMCG markets for providing
specialist business information by conducting detailed industry and
consumer research, supported by insightful value-added analysis. We cover
the entire spectrum of the consumer value chain from suppliers, brand
owners, distribution channels and consumer insight. 

    By researching markets in a holistic way, Canadean's research methodology
enables clients to make informed strategic decisions that are founded on
robust and reliable data and market insights. We specialize in online
survey panels, qualitative and quantitative in-country research, industry
analysis and consultancy.

    About is the leading provider of global market intelligence
products and services. With research reports from more than 720 top
consulting and advisory firms, offers instant online
access to the world's most extensive database of expert insights on
global industries, companies, products, and trends. Moreover,'s Research Specialists have in-depth knowledge of the
publishers and the various types of reports in their respective
industries and are ready to provide research assistance. For more
information, call Cindy Frei at 240.747.3014 or visit


Cindy Frei

Copyright 2012, Marketwire, All rights reserved.

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.