BRIEF-Dollar General CFO says lowering prices in certain categories

CHICAGO Tue Dec 11, 2012 11:03am EST

CHICAGO Dec 11 (Reuters) - Dollar General Corp : * CFO says lowering prices in certain categories * CFO says expanding use of zone pricing, incremental ad activity * CEO says does not expect delay in new stores, lag in store sales weeks in

2013 it saw in 2012 * CEO says to add more coolers in about 2,200 existing stores * CEO says has rarely seen weekly sales fluctuate as much as they have recently * Sees margins under pressure in 2013 as it starts to sell low-margin


A couple walks along the rough surf during sunset at Oahu's North Shore, December 26, 2013. REUTERS/Kevin Lamarque

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