BlackBerry 10 SDK Toolkit Goes "Gold"

Tue Dec 11, 2012 10:00am EST

* Reuters is not responsible for the content in this press release.

  WATERLOO, ONTARIO, Dec 11 (MARKET WIRE) --
Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) today released the "gold"
build of the BlackBerry(R) 10 developer toolkit. The "gold" build
includes all of the final tools, components, and APIs that will enable
developers to create integrated, social and beautiful applications for
BlackBerry 10, and have the confidence that their apps will delight
customers at launch.

    Native C/C++ and Qt developers can use BlackBerry(R) Cascades(TM) to
build visually stunning applications that offer deeper integration with
core feature elements, such as BlackBerry Hub, than any other mobile
platform today. HTML5 developers can use BlackBerry(R) WebWorks(TM) to
create compelling and rich web applications for BlackBerry 10 devices
that deliver native-like performance and take advantage of core
integration as well. BlackBerry 10 tools are also available for building
with Adobe(R) AIR(R) and porting Android(R) applications to the platform.


    Developer Interest Growing

    With the BlackBerry 10 launch event less than two months away, developer
interest and excitement for the BlackBerry 10 platform continues to grow.
Top application developers have already committed to BlackBerry 10 in key
categories including games, multimedia, business and productivity,
published media and social networking. For example, at the recent
BlackBerry Jam Asia conference in Bangkok, RIM showcased over 70 new top
application partners and demoed several on the BlackBerry 10 platform
including apps from Fox Sports, MTV India, Picstory, Viki Video, and Hot
Remit. 

    Over the past few months, developer outlook toward RIM has improved
broadly and significantly. According to a recent Pivot Point Research
survey commissioned by RIM(i), 58% of developers surveyed would recommend
BlackBerry 10 as a development platform, a 123% increase from May to
October, 2012. The survey also found a steady increase in satisfaction
with the BlackBerry 10 platform among developers, growing by 56% over the
same period.

    "We have been actively engaged with developers from around the world for
many months and as we near the final weeks toward the launch of
BlackBerry 10, the growing dedication and commitment we see from our
developer community is truly outstanding," said Alec Saunders, Vice
President, Developer Relations and Ecosystems at Research In Motion. "The
focus we have had on building a true developer ecosystem and community is
clearly working." 

    "We are seeing continued excitement for the BlackBerry 10 platform from
leading brands across the globe. Partners want the recognition and
advantage of being first-to-market on this exciting new platform," said
Martyn Mallick, Vice President, Global Alliances and Business Development
at Research In Motion. "Developers see that BlackBerry 10 is designed to
make it very easy to create compelling customer experiences that can lead
to high adoption and engagement."

    The BlackBerry 10 platform enables developers to create visually
beautiful and powerful applications, with features such as easy sharing,
integration with social networks, and the ability to seamless flow
between apps. Here's what partners are saying: 

    PUBLISHED MEDIA:

    "We are excited to offer PressReader on the new BlackBerry 10 when it
debuts early in 2013. With PressReader, BlackBerry 10 customers will
enjoy access to over 2,300 full-content digital newspapers and magazines
in a highly engaging and immersive reading experience with just one
subscription."

    - Alex Kroogman, CEO of NewspaperDirect. 

    BUSINESS AND PRODUCTIVITY:

    "With over 70% of our customers accessing their ecobee thermostats
remotely every month, being able to manage their home energy via mobile
is critical to how they interact with the product. As the home energy
industry continues to move towards mobile, I'm confident that BlackBerry
10 is going to play a key role in helping us maintain our position as an
innovative leader in the smart thermostat market. Our app on the new
platform will offer a better experience and continued energy savings for
ecobee customers."

    - Stuart Lombard, President and CEO, ecobee Inc.

    "Working with BlackBerry 10, we have realized the true potential of a
platform that offers maximum flexibility for building apps quickly
without compromising on performance. The seamlessness with which one can
do deep integration with device features and also use web technologies is
simply amazing. BlackBerry 10, along with the security and connectivity
of the BlackBerry platform, offers immense scope for developing consumer
and business applications. We are quite excited about the potential that
has for applications in the mobile payments space."

    - Jay Krishna, Director, Digitsecure 

    MULTIMEDIA:

    "Our new app for BlackBerry 10 is a major step forward in the NFB's
growing partnership with RIM. A world leader in interactive media and
groundbreaking cinema, the National Film Board has been successfully
working with RIM over the past few years to make film and new media a
more mobile, personalized experience than ever before."

    - Deborah Drisdell, General Director - Accessibility and Digital
Enterprises, National Film Board of Canada.

    "We enjoy building for BlackBerry 10 with its easy to learn and
responsive Cascades development framework. In addition, the seamless
integration with the BBM Social Platform in BlackBerry 10 is simply
awesome! The BlackBerry 10 tools have made developing the PicStory
application much faster than on other platforms." 

    - Wvgen Wong, Chief Architect, Risto Mobile

    "Apps for smartphones and tablets are a key part of our digital media
strategy next year, and we are looking forward to being a part of the
BlackBerry 10 launch. We plan to launch the MTV India app for BlackBerry
10 and are looking into our other brands, like VH1 India and Nickelodeon
India, for the platform."

    - Rajneel Kumar, Vice President and Business Head- Digital Media,
Viacom18 India Pvt Ltd. 

    GAMING:

    "Marmalade launched a major BlackBerry 10 promotion to our developer
community in September and the uptake of the offer has far exceeded our
expectations - so there's clearly a huge interest in developing for the
new platform. We've got thousands of developers currently working on new
and engaging apps and games for the BlackBerry PlayBook and BlackBerry 10
platform using the Marmalade cross-platform SDK, and we're seeing a
steady stream of content from our developer community being submitted to
the BlackBerry World store. At Marmalade, we passionately believe that
more platforms mean more possibilities for developers so we'll continue
to encourage our community to embrace the eagerly-anticipated new
platform."

    - Harvey Elliott, Managing Director and COO, Marmalade.

    "Magmic has been following the development of RIM's new platform since
the launch of the BlackBerry PlayBook. The real turning point for us was
the release of the Dev Alpha test device and the beta release of the
BlackBerry 10 Native SDK. We've experienced RIM's exceptional commitment
to the developer community first hand, and we've seen enough of the
BlackBerry 10 platform to know that it's going to be an extremely
integrated, seamless and socially connected product. RIM doesn't just
understand how people use mobile devices, they clearly understand how
people WANT to use mobile devices and they are enabling it. RIM is
bringing a great platform to market and they are committed to the success
of their partners. That's great news for content developers like Magmic
and the people that love our products."

    - Troy Johnson, Director of OEM and New Platforms, Magmic.

    "In partnering with RIM, Gameloft has received very solid support as they
worked hand-in-hand with our development teams to get them the tools
needed to bring our growing lineup of high-quality titles to BlackBerry
10. We are very excited about the potential of our HD games on this new
platform, and we plan on bringing some of the best gaming experiences
currently available on mobile to BlackBerry 10 customers."

    - Baudouin Corman, Vice President of Publishing for the Americas,
Gameloft.

    "The BlackBerry 10 platform is a great opportunity for each developer to
evolve his business. The XIMAD team is making a big bet on BlackBerry 10.
We are confident it will be a large, competitive market with millions of
customers and we want a big piece of that pie. It is a great honor for us
to be among the first developers who have started to work with BlackBerry
10. And the most important point is that it is very easy to start working
with BlackBerry 10 - this platform supports all the modern developer
technologies."

    - Boris Gavrilov, BlackBerry Executive Manager, XIMAD Inc.

    Useful Links

    DevZone: https://developer.blackberry.com/

    Developer Success Stories:
https://developer.blackberry.com/whyblackberry/stories 

    Jam Asia Press Release: 
 http://press.rim.com/newsroom/press/2012/blackberry-10-developer-program
-updated.html

    The BlackBerry App World(TM) / BlackBerry(R) World(TM) storefront:
http://appworld.blackberry.com/webstore/ 

    DevBlog: http://devblog.blackberry.com/ 

    (i) Based on surveys conducted by Pivot Point Research of 428 developers
in May 2012 and 323 developers in October 2012. Samples were mutually
exclusive.

    About Research In Motion

    Research In Motion (RIM), a global leader in wireless innovation,
revolutionized the mobile industry with the introduction of the
BlackBerry(R) solution in 1999. Today, BlackBerry products and services
are used by millions of customers around the world to stay connected to
the people and content that matter most throughout their day. Founded in
1984 and based in Waterloo, Ontario, RIM operates offices in North
America, Europe, Asia Pacific and Latin America. RIM is listed on the
NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange
(TSX:RIM). For more information, visit www.rim.com or www.blackberry.com.

    Forward-looking statements in this news release are made pursuant to the
"safe harbor" provisions of the U.S. Private Securities Litigation Reform
Act of 1995 and applicable Canadian securities laws. When used herein,
words such as "expect", "anticipate", "estimate", "may", "will",
"should", "intend," "believe", and similar expressions, are intended to
identify forward-looking statements. Forward-looking statements are based
on estimates and assumptions made by RIM in light of its experience and
its perception of historical trends, current conditions and expected
future developments, as well as other factors that RIM believes are
appropriate in the circumstances. Many factors could cause RIM's actual
results, performance or achievements to differ materially from those
expressed or implied by the forward-looking statements, including those
described in the "Risk Factors" section of RIM's Annual Information Form,
which is included in its Annual Report on Form 40-F (copies of which
filings may be obtained at www.sedar.com or www.sec.gov). These factors
should be considered carefully, and readers should not place undue
reliance on RIM's forward-looking statements. RIM has no intention and
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise, except as required by law.

    BlackBerry, RIM, Research In Motion and related trademarks, names and
logos are the property of Research In Motion Limited and are registered
and/or used in the U.S. and countries around the world. All other brands,
names and marks are the property of their respective owners. RIM is not
responsible for any third party products or services.

Contacts:
Media Contact:
Research In Motion Limited
Victoria Berry
PR
519-597-3663
vberry@rim.com

Investor Contact:
RIM Investor Relations
519-888-7465
investor_relations@rim.com

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