Casa Sauza(R) Unveils Its First Extra Anejo Portfolio Extension

Tue Dec 11, 2012 2:56pm EST

* Reuters is not responsible for the content in this press release.

  DEERFIELD, IL, Dec 11 (Marketwire) -- 
Casa Sauza(R), the family of tequila brands, heritage and craftsmanship
since 1873 of Beam Inc. (NYSE: BEAM), announced an addition to its
award-winning tequila portfolio today -- Casa Sauza XA, Edicion Limitada
(40% ABV). Expertly balancing Weber blue agave notes and rich wood
characters, Casa Sauza XA, Edicion Limitada (XA) marks the first global
extra anejo expression for the brand. The launch of this exclusive,
limited edition builds on consumers' growing interest in more
sophisticated and refined tequilas. Aged for more than three years in
small American oak barrels, Casa Sauza XA will be sold at fine liquor and
retail establishments in the United States and Mexico, as well as
duty-free shops around the globe.

    "Limited-edition bottlings and special small batch, premium expressions
are among the most significant new developments in the tequila category.
Casa Sauza XA is an exciting addition to our portfolio," said Gigi Dadan,
global tequila marketing director, Beam Inc. "This new, signature
expression is a nod to our pioneering spirit and dedication to creating
exceptionally fine tequila for today's sophisticated palates."

    An ultra-premium, limited-edition tequila that embodies three generations
of tequila making experience and innovation, Casa Sauza XA is masterfully
crafted from Weber blue agave plants hand-selected by Sauza's expert
jimadores and master distillers. With a pale golden amber hue, the
distinct aroma of jasmine, hibiscus, almonds and chocolate resulting from
three extra years in hand-selected new toasted barrels, Casa Sauza XA
maintains Sauza's characteristic fresh agave notes while offering a
refined tequila experience. Casa Sauza XA, Edicion Limitada is crafted at
Sauza's operations in Tequila, Mexico.

    "With its extra age and rich, smooth finish, Casa Sauza XA, Edicion
Limitada is like a fine cognac or whisky," says Victormanuel Martinez,
Casa Sauza executive chef and sommelier. "When served in a nosing glass,
the aroma of Casa Sauza XA unravels, captivating the senses to deliver a
refined, one-of-a-kind tasting experience. It's perfect when paired with
coffee or rich desserts, such as tiramisu, black forest cake or even
pecan pie." 

    A rare offering, only 12,000 750 ml bottles have been produced, including
approximately 1,800 bottles for the U.S. Bottled in an elegant glass
tequila decanter accented with a distressed leather strap and metal
buckle and housed in a signature box, each bottle of Casa Sauza XA,
Edicion Limitada is individually numbered and has a suggested retail
price of approximately $150 (U.S.) per bottle. 

    About Beam Inc.
 As one of the world's leading premium spirits companies,
Beam is Crafting the Spirits that Stir the World. Consumers from all
corners of the globe call for the company's brands, including Jim Beam
Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian
Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum,
Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan
Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky
DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on
delivering superior performance with its unique combination of scale with
agility and a strategy of Creating Famous Brands, Building Winning
Markets and Fueling Our Growth. Beam and its 3,200 passionate associates
worldwide generated 2011 sales of $2.8 billion, volume of 34 million
9-liter cases and some of the industry's fastest growing innovations. 

    Headquartered in Deerfield, Illinois, Beam is traded on the New York
Stock Exchange under the ticker symbol BEAM and is included in the S&P
500 Index and the MSCI World Index. For more information on Beam, its
brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com.

    Sauza(R) Tequila, 40% alc./vol. Copyright2012 Sauza Tequila Import
Company, Deerfield, IL.

    
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CONTACTS:
Amanda Shaker 
Phone: 847.444.7699 
Amanda.Shaker@BeamGlobal.com 

Laura Colar
Phone: 630.916.3047
laurac@jsha.com 

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