AllDigital Chooses HP StoreAll Storage to Manage Big Data Growth in the Cloud

Mon Dec 17, 2012 7:45am EST

* Reuters is not responsible for the content in this press release.

  PALO ALTO, CA, Dec 17 (Marketwire) -- 
HP (NYSE: HPQ) today announced that AllDigital, a leading digital
broadcasting solutions provider, has selected HP StoreAll Storage to
support future business growth, improve cloud storage performance and
reduce infrastructure costs.

    AllDigital helps clients store, convert and deliver video-on-demand
assets and live media feeds to computing devices through a cloud services
platform. Faced with rapid growth, the storage system managed by the
company needed constant upgrading to handle the increasing workflow
demands. AllDigital needed a scalable storage solution that could handle
unpredictable demand spikes as the business grew to ensure persistent
availability of clients' digital media files. 

    Upgrading to HP StoreAll Storage allowed AllDigital to cost-efficiently
manage high-volume, high-quality objects and billions of files for
clients via a single storage platform while ensuring around-the-clock
system availability. With the HP StoreAll Storage family's scale-out
capabilities, AllDigital manages 300 percent more data than with the
previous storage platform while also reducing overall storage costs by
approximately 30 percent. A key component of HP Converged Infrastructure,
HP StoreAll Storage supports AllDigital Cloud, the company's cloud
platform for storing, processing and distributing digital media assets. 

    "AllDigital needed a storage system that could not only quickly store
high-quality digital media files and make them accessible to our clients
24/7, but could easily adapt to changing storage requirements," said
Steve Smith, vice president, Network Services, AllDigital. "HP StoreAll
Storage provides the flexibility and performance to allow us to rapidly
scale to billions of files and objects without expensive hardware
upgrades and maintenance."

    IT staff at AllDigital has reduced time spent on administrative tasks by
approximately half with HP StoreAll Storage. Simplified centralized
management integrated into HP Systems Insight Management has streamlined
maintenance and support across disparate locations. Advanced health
monitoring with HP StoreAll Storage proactively alerts IT staff to
potential problems, eliminating system downtime and workflow disruptions. 

    The modular, scale-out design of HP StoreAll Storage enables AllDigital
to expand its storage system and lower infrastructure costs with the
flexibility to add capacity and performance on an as-needed basis. This
allows the company to optimize its data center footprint and lower energy
costs while avoiding investment in excess storage. 

    The HP StoreAll Storage policy-based tiering has enabled AllDigital to
keep pace with increased demand for digital content storage. In addition,
AllDigital can manage the risk associated with data growth via snapshot
capabilities that ensure immediate access to lost or accidentally deleted
data. To ensure the long-term integrity of AllDigital's archived data, HP
StoreAll Constant Validation software monitors the data integrity of the
files on an ongoing basis so data is always available when requested. 

    "Expanding revenue in the era of exponential data growth requires
organizations to maintain storage capacity and performance levels that
ensure superior customer service," said Chris Riley, vice president,
U.S., Storage, HP. "HP StoreAll Storage meets AllDigital's future data
growth requirements, while improving performance to ensure its clients
receive around-the-clock access to more content so AllDigital can
continue growing its business." 

    About AllDigital, Inc.
 AllDigital offers secure digital broadcasting
solutions across multiple devices including mobile, desktop and digital
television. Global media and entertainment, enterprise, and organizations
(such as government, faith-based groups, and others) have leveraged from
our connected device technology to get to market faster, more
efficiently. Our enterprise grade solutions include Broadcast (radio,
television, and VoD solutions), AllDigital Cloud (origin cloud storage
and transit), SocialMedia Pro (brand and distribute digital media content
via Facebook), and Integration Services (custom app development, digital
workflow design, and more). More information about AllDigital (OTCBB:
ADGL) is available at

    About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at

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    Copyright 2012 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
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