Nielsen to buy Arbitron for $1.26 bln

Tue Dec 18, 2012 7:11am EST

Dec 18 (Reuters) - Nielsen Holdings NV, known for its television viewership ratings, agreed to buy media and marketing research firm Arbitron Inc in a deal worth $1.26 billion.

The $48 per share offer represents a 26 percent premium to Arbitron's Monday close on the New York Stock Exchange.

A couple walks along the rough surf during sunset at Oahu's North Shore, December 26, 2013. REUTERS/Kevin Lamarque

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