Gemalto Delivers Svyaznoy Bank in Russia with Prepaid Card Services

Tue Dec 18, 2012 1:00am EST

* Reuters is not responsible for the content in this press release.

AMSTERDAM--(Business Wire)--
Regulatory News:
Svyaznoy prepaid card (Photo: Business Wire)

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security,
announces that Svyaznoy Bank is deploying the first large scale prepaid card
offer for its customers in Russia. The Gemalto prepaid solution is certified by
MasterCard and Visa and combines rigorous security with outstanding consumer
appeal. This card is associated with MasterCard and Visa and can be processed at
any location that accepts these payment applications. 

Svyaznoy Bank is a full-service, federal-scale business that has one of the most
widespread service networks in Russia. In addition to thirty five of its own
branches in large cities, the bank`s partnership with Svyaznoy Group allows it
to offer services at more than 3,000 points-of-sale based in Svyaznoy mobile
communication centers throughout Russia. The prepaid card will be distributed
via both networks, alongside a number of other sales channels. As a result, it
will deliver significant commercial benefits, including attracting new
customers, raising the bank`s profile, and creating an additional revenue

"Gemalto has the wide-ranging capability necessary to respond quickly to
Svyaznoy Bank`s requirements for large scale deployment," commented Evgeniy
Davidovich, Deputy to CEO of Svyaznoy Bank. "As Svyaznoy Bank grows quickly
across Russia, we need a partner with the product breadth and high level of
service to ensure that our new prepaid cards strengthen customer loyalty,
attract new business and raise awareness of our company."

"Svyaznoy Bank is a very progressive and innovative enterprise," added Jean-Paul
Ternisien, Senior Vice President at Gemalto. "Prepaid solutions clearly
encourage the unbanked to use card-based payments, and this new service will
support Svyaznoy Bank in sustaining high growth." 

Gemalto`s prepaid card service can encompass every stage of the process, from
design and production of the card and its packaging, right through to
point-of-sale fulfillment. The company`s unique secure personalization center
provides a certified EMV environment that fully complies with the major
international payment schemes. Utilizing a range of security techniques such as
tamper evident seals, Gemalto also has the capability to apply unique serial
numbers and barcodes to the outside of the packaging. 

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with
2011 annual revenues of €2 billion and more than 10,000 employees operating out
of 74 offices and 14 Research & Development centers, located in 43 countries. 

We are at the heart of the rapidly evolving digital society. Billions of people
worldwide increasingly want the freedom to communicate, travel, shop, bank,
entertain and work - anytime, everywhere - in ways that are enjoyable and safe.
Gemalto delivers on their expanding needs for personal mobile services, payment
security, authenticated cloud access, identity and privacy protection,
eHealthcare and eGovernment efficiency, convenient ticketing and dependable
machine-to-machine (M2M) applications. 

Gemalto develops secure embedded software and secure products which we design
and personalize. Our platforms and services manage these secure products, the
confidential data they contain and the trusted end-user services they enable.
Our innovations offer more ways for our clients to enhance the convenience and
security of people`s digital lives. 

Gemalto thrives with the growing number of people using its solutions to
interact with the digital and wireless world. 

For more information visit,,, or follow @gemalto on Twitter.

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