Constellation Brands Makes Wine Shopping More Rewarding with Innovative Mobile App for the Holidays

Tue Dec 18, 2012 4:30pm EST

* Reuters is not responsible for the content in this press release.

~Industry-leading wine producer partners with shopkick Inc. to be first in the wine, beer and spirits industry to reward shoppers through their mobile app~

VICTOR, N.Y., Dec. 18, 2012 - Constellation Brands, Inc. (CBI), (NYSE: STZ and STZ.B), the world's leading premium wine company whose brands include Robert Mondavi Private Selection, Clos du Bois, Woodbridge by Robert Mondavi, Kim Crawford and Ruffino as well as SVEDKA Vodka has launched a new mobile marketing program featuring popular wine brands within the shopkick mobile app during the industry's busiest season for wine and spirits sales.

The free shopkick mobile app, with more than 4 million iPhone and Android users, is designed to reward shoppers for simply visiting traditional brick and mortar retailers and engaging with products while there. Wine shoppers earn redeemable points - or "kicks" - in several ways:

  • By walking into a partner retail location 

  • By scanning the bar code on a bottle of one of our participating wines while they are in the aisle 

  • By viewing our "lookbook" of food and wine pairings on the shopkick app "Kicks" can be redeemed for in-store gift cards, song downloads, movie tickets, hotel vouchers, Facebook Credits to play games online, donations to charity and more.  

The following brands from Constellation Brands portfolio of over 100 wines, beer and spirits will be featured on the shopkick app through the holidays:

  • Clos du Bois 

  • Blackstone 

  • Woodbridge by Robert Mondavi 

  • Ruffino 

  • Kim Crawford 

  • SVEDKA Vodka 

  • Robert Mondavi Private Selection 

  • Rex Goliath  

  • Mark West 

  • Simply Naked 

The World Economic Forum named shopkick as one of the world's most innovative technology startups of 2013 for its potential to transform the future of business and society. Constellation Brands is the first wine, beer and spirits company to be featured on the mobile application.  "Constellation Brands continually looks for innovative ways to engage with our consumers and we are proud to lead the industry in exploring new technologies to accomplish this," said Karena Breslin, director of Digital Marketing.

Through shopkick, Constellation Brands will reach consumers currently utilizing their smartphones while at the store or preparing for a shopping trip at home.  By engaging them in real-time with tangible rewards, Constellation Brands can encourage in-store behaviors leading to increased purchases - in fact, 79% of consumers use their smartphones to help make shopping decisions (Google Mobile Ads Survey, 2011).

"Constellation Brands is a great addition to shopkick's partner network of brands and retailers leveraging mobile to create the most powerful shopping alliance in the U.S," said Alexis Rask, vice president and general manager, Brand Partnerships at shopkick. "Constellation understands that mobile affects the offline shopping experience and measurably impacts behavior, increases brand awareness and drives consumer loyalty. Because our shopkick shopper loves to treat herself, what better way than with delicious beverages?"

About Constellation Brands
Constellation Brands is the world's leading premium wine company that achieves success through an unmatched knowledge of wine consumers, storied brands that suit varied lives and tastes, and more than 4,400 talented employees worldwide. With a broad portfolio of widely admired premium products across the wine, beer and spirits categories, Constellation's brand portfolio includes Robert Mondavi, Clos du Bois, Kim Crawford, Inniskillin, Franciscan Estate, Mark West, Ruffino, Simi, Estancia, Corona Extra, Black Velvet Canadian Whisky and SVEDKA Vodka.

Constellation Brands (NYSE: STZ and STZ.B) is a S&P 500 Index and Fortune 1000® company with more than 100 brands in our portfolio, sales in about 100 countries and operations in approximately 40 facilities. The company believes that industry leadership involves a commitment to our brands, to the trade, to the land, to investors and to different people around the world who turn to our products when celebrating big moments or enjoying quiet ones. We express this commitment through our vision: to elevate life with every glass raised. To learn more about Constellation, visit the company's website at www.cbrands.com.

About shopkick, Inc.

shopkick, Inc. is the largest real-world shopping app, and the first mobile application that hands consumers high-value rewards, offers and exclusive deals at its national retail partners simply for walking into more than 7,000 stores and malls, and for interacting with partner brand products at over 250,000 locations nationwide. In 2012, Nielsen rated shopkick the most engaging shopping app, ahead of any online or physical retailers' apps. Shopkick is the only 100% performance-based marketing platform in the physical retail world, with measurable foot traffic and transactions at stores. The app grew to 4 million users in little over two years. The free shopkick app is available for the iPhone and Android.

shopkick's growing Partner Alliance includes American Eagle Outfitters, Best Buy, Crate and Barrel, ExxonMobil, Macy's, MasterCard, Old Navy, Simon Property Group, The Sports Authority, Target, Toys "R" Us, west elm, The Wet Seal, Visa, Procter & Gamble, Kraft Foods, Revlon, Unilever, Levi's Intel, HP and more. The Palo Alto-based startup is funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor in Facebook and Zynga. In 2012, the World Economic Forum (WEF) named shopkick a Tech Pioneer, an honor previously given to Google, Twitter, and Wikipedia.   

CONTACTS
Media   Investor Relations
Elizabeth Shaw: 415-912-3716
Jennifer Hodges: 415-912-3852
Shopkick: Martha Shaughnessy: 415-593-1400
Patty Yahn-Urlaub: 585-678-7483
Bob Czudak: 585-678-7170




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Source: Constellation Brands Inc via Thomson Reuters ONE

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