REDWOOD SHORES, CA, Dec 19 (Marketwire) --
Oracle (NASDAQ: ORCL)
-- Recognizing industry innovation and business leadership, Oracle
honored Menlo Worldwide Logistics, Southwest Airlines, and The
Emirates Group as winners of the 2012 Travel and Transportation
Industry Excellence Awards, presented at Oracle OpenWorld San
-- The annual awards recognize successful transformation and leadership
in the travel and transportation industry.
-- Southwest Airlines (Southwest) -- which including its wholly owned
subsidiary, AirTran Airways, serves 97 destinations in 41 states,
District of Columbia, the Commonwealth of Puerto Rico, and six
international countries with a fleet of 698 Boeing jets, wanted to
restructure and expand its customer loyalty program, Rapid
-- Southwest Airlines determined that its legacy information technology
(IT) infrastructure could not support the company's vision for an
expanded program, and it looked to Oracle for a solution. Southwest
used Oracle's Customer Relationship Management (CRM) applications as
the foundation for its All New Rapid Rewards program.
-- Oracle CRM applications have enabled Southwest Airlines to gain a
single view into all customer activity and interactions with the
company, across all channels. It also has helped to streamline e-mail
and other types of customer communications. By integrating the Oracle
CRM solution with the company computer telephony integration
environment, it can now identify customers based on their telephone
numbers and immediately populate the agent's desktop with the
customer's information before taking the call to improve the overall
-- The company uses Oracle CRM to support an expanded Rapid Rewards
program that includes no black out dates, availability of every seat
for reward travel, variable earn and burn capabilities, and points
that do not expire.
-- Customers have responded enthusiastically to the All New Rapid Rewards
program, which was launched in March 2011. Southwest has achieved
double-digit growth in new members over the last year. Through June
2012, the program generated more than $300 million in incremental
revenue, as well as a 20 percent increase in new member acquisitions.
In addition, Rapid Rewards partner revenues increased by 46 percent in
the same period.
The Emirates Group
-- The Emirates Group, a global provider of aviation, travel, tourism and
leisure services, is spearheaded by Emirates -- one of the world's
fastest growing airlines. Mercator is the Emirates Group external IT
operating unit, which both serves the company's needs and provides IT
services and solutions to other airlines.
-- In the early 90s, The Emirates Group realized that effective revenue
accounting and enterprise performance management capabilities would be
key to sustained growth. The company used Oracle Database and Oracle
Developer Tools to build RAPID -- a comprehensive, end-to-end solution
for passenger, cargo and mail revenue accounting designed to provide
airline performance metrics derived from operational data.
-- While RAPID was initially designed for use within the Emirates Group,
mercator has subsequently begun to provide the scalable and robust
solution via a variety of deployment models -- hosted, on premise and
fully outsourced -- to more than 50 airlines around the globe.
-- Mercator chose Oracle's Database as the foundation for RAPID because
of its robustness, scalability and security. The company relies on
Oracle's Developer Tools to help it continuously and efficiently
evolve the solution to meet the changing aviation industry and market
-- RAPID has witnessed exponential growth over the past decade and is now
a leading revenue accounting solution for the industry. The solution
helps Emirates and other airlines through proven, yet highly
innovative revenue accounting processes, helps to improve cash flow
through expanded visibility into receivables and helps to optimize
profits through swift and accurate revenue earned determination.
Furthermore RAPID helps to reduce revenue accounting overhead costs
and boosts productivity through streamlined processes.
Menlo Worldwide Logistics
-- Menlo Worldwide Logistics, a leading provider of third party logistics
(3PL), transportation management, freight brokerage and supply chain
services across North America, 20 countries, and five continents,
looked to create an enterprise wide transportation management platform
to improve visibility and optimize value for its customers. It also
looked to reduce maintenance costs associated with the disparate
-- The company standardized on the Oracle E-Business Suite, Oracle
Transportation Management, Oracle Database and Oracle Fusion
Middleware to create a unified operating platform that supports
multiple clients and services. By replacing five legacy transportation
management platforms, the new system provides a cost effective
technology solution that significantly improves visibility and
-- Launching the new platform was critical to enabling a tier-one truck
original equipment manufacturer (OEM) to support its multi-billion
dollar supply chain transformation initiative. Enabled by this
technology platform, Menlo and its customer are driving significant
savings in logistics costs and more efficiently managing more than
$300 million in transportation spend for the OEM.
-- "Travel and transportation companies operate in an increasingly
volatile industry, with unpredictable fuel costs, increased
competition and growing compliance requirements. Innovation and
operational excellence are the keys to continued profitability," said
Sundar Swaminathan, director of transportation industry strategy and
marketing, Oracle. "The winners of Oracle's 2012 Travel and
Transportation Industry Excellence Awards demonstrate these qualities
and show how ingenuity and the right technology can come together to
enable enterprises to capitalize on new opportunities for growth."
-- Oracle Travel and Transportation
About Oracle in Industries
Oracle industry solutions leverage the
company's best-in-class portfolio of products to address complex business
processes relevant to the travel and transportation industry, helping to
speed time to market, reduce costs and gain a competitive edge.
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